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Strategies for Future Growth in Africa's Mobile Market
Ovum, Jan 2010, Pages: 32
The African mobile market has been a resounding success in its first decade of existence thanks to the brilliance, diligence and doggedness of mobile operators. However, as this decade draws to an end, the dynamics of the market are changing. Gone is the pent-up demand that awaited mobile operators in 2000. Instead most mobile operators now face an intense competitive environment to win new customers, explore new product/service opportunities and make profits. Faced with this reality, operators in Africa must update their strategies to cope with the changing mobile telecoms landscape.
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