Baby Food in Brazil to 2013

This databook provides key data and information on the baby food market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

- Contains information on three categories; bottled baby food, baby cereals and other baby foods

- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

- Category level company and brand share as well as distribution share information for 2007 and 2008

- Review of the top two companies within the baby food market, including company overview, key facts and business description

Highlights of this title

The market for baby food in Brazil increased at a compound annual growth rate of 11.3% between 2003 and 2008.

The baby cereals category led the baby food market in Brazil, accounting for a share of 88.4%.

Leading players in Brazilian baby food market include Nestle S.A., Unilever and Multdia Ind. Com. SA.

Key reasons to purchase this title

- Develop business strategies by understanding the quantitative trends within the baby food market in Brazil

- Design effective marketing and sales strategies by identifying key market categories and segments

- Identify key players within the market to plan lucrative M&A, partnerships and agreements

SHOW LESS READ MORE >

Chapter 1 Executive Summary
Summary market level: baby food
Summary category level: bottled baby food
Summary category level: baby cereals
Summary category level: other baby foods

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Brazilian Real), 2003-08
Value analysis (Brazilian Real), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
Nestlé SA
Unilever

Chapter 5 Category Analysis: Bottled Baby Food
Value analysis (Brazilian Real), 2003-08
Value analysis (Brazilian Real), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Baby Cereals
Value analysis (Brazilian Real), 2003-08
Value analysis (Brazilian Real), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Other Baby Foods
Value analysis (Brazilian Real), 2003-08
Value analysis (Brazilian Real), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Country Comparison
Value
Volume
Market share

Chapter 9 PESTLE Analysis
Summary
Political analysis
Economic analysis
Social analysis
Technology analysis
Legal analysis
Environmental analysis

Chapter 10 New Product Development
Product launches over time
Recent product launches

Chapter 11 Macroeconomic Profile
Macroeconomic indicators

Chapter 12 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 13 APPENDIX
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Baby food, Brazil, value by category (BRLm), 2003-13
Figure 2: Baby food, Brazil, category growth comparison, by value, 2003-13
Figure 3: Baby food, Brazil, volume by category (kg, million), 2003-13
Figure 4: Baby food, Brazil, category growth comparison, by volume, 2003-13
Figure 5: Baby food, Brazil, company share by value (%), 2007-08
Figure 6: Baby food, Brazil, distribution channels by value (%), 2007-08
Figure 7: Bottled baby food, Brazil, value by segment (BRLm), 2003-13
Figure 8: Bottled baby food, Brazil, category growth comparison, by value, 2003-13
Figure 9: Bottled baby food, Brazil, volume by segment (kg, million), 2003-13
Figure 10: Bottled baby food, Brazil, category growth comparison, by volume, 2003-13
Figure 11: Bottled baby food, Brazil, distribution channels by value (%), 2007-08
Figure 12: Baby cereals, Brazil, value by segment (BRLm), 2003-13
Figure 13: Baby cereals, Brazil, category growth comparison, by value, 2003-13
Figure 14: Baby cereals, Brazil, volume by segment (kg, million), 2003-13
Figure 15: Baby cereals, Brazil, category growth comparison, by volume, 2003-13
Figure 16: Baby cereals, Brazil, company share by value (%), 2007-08
Figure 17: Baby cereals, Brazil, distribution channels by value (%), 2007-08
Figure 18: Other baby foods, Brazil, value by segment (BRLm), 2003-13
Figure 19: Other baby foods, Brazil, category growth comparison, by value, 2003-13
Figure 20: Other baby foods, Brazil, volume by segment (kg, million), 2003-13
Figure 21: Other baby foods, Brazil, category growth comparison, by volume, 2003-13
Figure 22: Other baby foods, Brazil, distribution channels by value (%), 2007-08
Figure 23: Global baby food market split (value terms, 2008), top five countries
Figure 24: Global baby food market value, 2003-08, top five countries
Figure 25: Global baby food market split (volume terms, 2008), top five countries
Figure 26: Global baby food market volume, 2003-08, top five countries
Figure 27: Annual data review process

LIST OF TABLES
Table 1: Baby food category definitions
Table 2: Baby food distribution channels
Table 3: Baby food, Brazil, value by category (BRLm), 2003-08
Table 4: Baby food, Brazil, value forecast by category (BRLm), 2008-13
Table 5: Baby food, Brazil, value by category ($m), 2003-08
Table 6: Baby food, Brazil, value forecast by category ($m), 2008-13
Table 7: Baby food, Brazil, volume by category (kg, million), 2003-08
Table 8: Baby food, Brazil, volume forecast by category (kg, million), 2008-13
Table 9: Baby food, Brazil, brand share by value (%), 2007-08
Table 10: Baby food, Brazil, value by brand (BRLm), 2007-08
Table 11: Baby food, Brazil, company share by value (%), 2007-08
Table 12: Baby food, Brazil, value by company (BRLm), 2007-08
Table 13: Baby food, Brazil, distribution channels by value (%), 2007-08
Table 14: Baby food, Brazil, value by distribution channel (BRLm), 2007-08
Table 15: Baby food, Brazil, expenditure per capita (BRL), 2003-08
Table 16: Baby food, Brazil, forecast expenditure per capita (BRL), 2008-13
Table 17: Baby food, Brazil, expenditure per capita ($), 2003-08
Table 18: Baby food, Brazil, forecast expenditure per capita ($), 2008-13
Table 19: Baby food, Brazil, consumption per capita (kg), 2003-08
Table 20: Baby food, Brazil, forecast consumption per capita (kg), 2008-13
Table 21: Nestlé SA key facts
Table 22: Unilever key facts
Table 23: Bottled baby food, Brazil, value by segment (BRLm), 2003-08
Table 24: Bottled baby food, Brazil, value forecast by segment (BRLm), 2008-13
Table 25: Bottled baby food, Brazil, value by segment ($m), 2003-08
Table 26: Bottled baby food, Brazil, value forecast by segment ($m), 2008-13
Table 27: Bottled baby food, Brazil, volume by segment (kg, million), 2003-08
Table 28: Bottled baby food, Brazil, volume forecast by segment (kg, million), 2008-13
Table 29: Bottled baby food, Brazil, brand share by value (%), 2007-08
Table 30: Bottled baby food, Brazil, value by brand (BRLm), 2007-08
Table 31: Bottled baby food, Brazil, company share by value (%), 2007-08
Table 32: Bottled baby food, Brazil, value by company (BRLm), 2007-08
Table 33: Bottled baby food, Brazil, distribution channels by value (%), 2007-08
Table 34: Bottled baby food, Brazil, value by distribution channel (BRLm), 2007-08
Table 35: Bottled baby food, Brazil, expenditure per capita (BRL), 2003-08
Table 36: Bottled baby food, Brazil, forecast expenditure per capita (BRL), 2008-13
Table 37: Bottled baby food, Brazil, expenditure per capita ($), 2003-08
Table 38: Bottled baby food, Brazil, forecast expenditure per capita ($), 2008-13
Table 39: Bottled baby food, Brazil, consumption per capita (kg), 2003-08
Table 40: Bottled baby food, Brazil, forecast consumption per capita (kg), 2008-13
Table 41: Baby cereals, Brazil, value by segment (BRLm), 2003-08
Table 42: Baby cereals, Brazil, value forecast by segment (BRLm), 2008-13
Table 43: Baby cereals, Brazil, value by segment ($m), 2003-08
Table 44: Baby cereals, Brazil, value forecast by segment ($m), 2008-13
Table 45: Baby cereals, Brazil, volume by segment (kg, million), 2003-08
Table 46: Baby cereals, Brazil, volume forecast by segment (kg, million), 2008-13
Table 47: Baby cereals, Brazil, brand share by value (%), 2007-08
Table 48: Baby cereals, Brazil, value by brand (BRLm), 2007-08
Table 49: Baby cereals, Brazil, company share by value (%), 2007-08
Table 50: Baby cereals, Brazil, value by company (BRLm), 2007-08
Table 51: Baby cereals, Brazil, distribution channels by value (%), 2007-08
Table 52: Baby cereals, Brazil, value by distribution channel (BRLm), 2007-08
Table 53: Baby cereals, Brazil, expenditure per capita (BRL), 2003-08
Table 54: Baby cereals, Brazil, forecast expenditure per capita (BRL), 2008-13
Table 55: Baby cereals, Brazil, expenditure per capita ($), 2003-08
Table 56: Baby cereals, Brazil, forecast expenditure per capita ($), 2008-13
Table 57: Baby cereals, Brazil, consumption per capita (kg), 2003-08
Table 58: Baby cereals, Brazil, forecast consumption per capita (kg), 2008-13
Table 59: Other baby foods, Brazil, value by segment (BRLm), 2003-08
Table 60: Other baby foods, Brazil, value forecast by segment (BRLm), 2008-13
Table 61: Other baby foods, Brazil, value by segment ($m), 2003-08
Table 62: Other baby foods, Brazil, value forecast by segment ($m), 2008-13
Table 63: Other baby foods, Brazil, volume by segment (kg, million), 2003-08
Table 64: Other baby foods, Brazil, volume forecast by segment (kg, million), 2008-13
Table 65: Other baby foods, Brazil, brand share by value (%), 2007-08
Table 66: Other baby foods, Brazil, value by brand (BRLm), 2007-08
Table 67: Other baby foods, Brazil, company share by value (%), 2007-08
Table 68: Other baby foods, Brazil, value by company (BRLm), 2007-08
Table 69: Other baby foods, Brazil, distribution channels by value (%), 2007-08
Table 70: Other baby foods, Brazil, value by distribution channel (BRLm), 2007-08
Table 71: Other baby foods, Brazil, expenditure per capita (BRL), 2003-08
Table 72: Other baby foods, Brazil, forecast expenditure per capita (BRL), 2008-13
Table 73: Other baby foods, Brazil, expenditure per capita ($), 2003-08
Table 74: Other baby foods, Brazil, forecast expenditure per capita ($), 2008-13
Table 75: Other baby foods, Brazil, consumption per capita (kg), 2003-08
Table 76: Other baby foods, Brazil, forecast consumption per capita (kg), 2008-13
Table 77: Global baby food market value, 2008
Table 78: Global baby food market split (value terms ($m), 2008), top five countries
Table 79: Global baby food market volume, 2008
Table 80: Global baby food market split (volume terms, 2008), top five countries
Table 81: Leading players, top five countries
Table 82: Analysis of Brazil’s political landscape
Table 83: Analysis of Brazil’s economy
Table 84: Analysis of Brazil’s social system
Table 85: Analysis of Brazil’s technology landscape
Table 86: Analysis of Brazil’s legal landscape
Table 87: Analysis of Brazil’s environmental landscape
Table 88: Brazil baby food new product launches reports, by company (top five companies), 2009
Table 89: Brazil baby food new product launches SKUs, by company (top five companies), 2009
Table 90: Brazil baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 91: Brazil baby food new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 92: Brazil baby food new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 93: Brazil baby food new product launches - recent five launches 2009
Table 94: Brazil population, by age group, 2003-08 (millions)
Table 95: Brazil population forecast, by age group, 2008-13 (millions)
Table 96: Brazil population, by gender, 2003-08 (millions)
Table 97: Brazil population forecast, by gender, 2008-13 (millions)
Table 98: Brazil nominal GDP, 2003-08 (BRLbn, nominal prices)
Table 99: Brazil nominal GDP forecast, 2008-13 (BRLbn, nominal prices)
Table 100: Brazil real GDP, 2003-08 (BRLbn, 2000 prices)
Table 101: Brazil real GDP forecast, 2008-13 (BRLbn, 2000 prices)
Table 102: Brazil real GDP, 2003-08 ($bn, 2000 prices)
Table 103: Brazil real GDP forecast, 2008-13 ($bn, 2000 prices)
Table 104: Brazil consumer price index, 2003-08 (2000=100)
Table 105: Brazil consumer price index, 2008-13 (2000=100)