|
|
 |
|
Viewing report
|
|
|
|
Service Station Retailing in Bulgaria
Datamonitor, March 2010, Pages: 6
Based on essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.
Scope
- Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
- A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
- A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
- Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.
Highlights of this title
In 2009, and for the seventh consecutive year, the number of service stations in Bulgaria declined. As of 2009, there were over 2,300 service stations, a decline in sites of over 80 on the previous year. Datamonitor predicts there to be a decrease of around 85 sites in Bulgaria over 2010.
Independent or smaller fuel retail networks account for almost 20% of fuel sales in the country, a relatively high share in comparison with other European markets. Former state-owned fuel retailer, Petrol Bulgaria, is the market leader, with the a 20% share of volume sales.
65% of service stations in Bulgaria feature a shop of over 10 sqm in size. In total, there are over 1,500 service station shops in Bulgaria. The number of sites with a shop increased by 4% in 2009 over 2008. Shell, OMV and EKO have shops on all of their sites.
Key reasons to purchase this title
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
- Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
- Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.
Customers who bought this item also bought
Service Station Retailing in Bulgaria 2011
Service Station Retailing in Bulgaria 2010
Service Station Retailing in Hungary 2011
Service Station Retailing in Greece 2011
Service Station Retailing in Romania 2011
Service Station Retailing Database 2010: Bulgaria
Service Station Retailing in Slovakia 2011
Service Station Retailing Database 2010: Romania
Service Station Retailing in Romania
Service Station Retailing in the Czech Republic 2011
|
|
|
|
