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Service Station Retailing in Romania
Datamonitor, March 2010, Pages: 7
Based on essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.
Scope
- Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
- A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
- A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
- Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.
Highlights of this title
In 2009 there were 2,015 service stations in Romania. This is an increase of 23 sites compared with 2008. Datamonitor predicts that in 2010, the number of service stations will increase slightly. Petrom, which was acquired by OMV in 2004 but remains separately branded, has the largest network of sites in the country.
In 2009 there were 18 service stations located on motorways. The number of motorway sites has increased in recent years, in line with the opening of the A2 'Sun Motorway'. Rompetrol, Petrom and OMV all have motorway service stations.
There are almost 1000 service stations with a shop in Romania and there was a slight increase over 2008. However, since 2005, the overall number of service station shops has fallen. Petrom's VIVA stores sell over 1,500 products and many feature a coffee shop.
Key reasons to purchase this title
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
- Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
- Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.
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