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Service Station Retailing in Greece
Datamonitor, March 2010, Pages: 6
Based on market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.
Scope
- Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
- A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
- A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
- Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.
Highlights of this title
In 2008, the total value of fuel sales increased by 22.2%, primarily driven by high prices. Despite a decline in petrol sales volumes, the value of petrol sales increased by 15.7% to EUR6,300m in 2008, up from EUR5,446m in 2007.
In Greece, the number of service stations declined by 4.2% and 0.7% in 2008 and 2009, respectively. In 2009, the total number of service stations in thr country fell by over 50, which included signicant site closures by BP and EKO. Other players, such as Jetoil, Revoil, Alin, and Aegean expanded their site networks in 2009.
Since 2005, the number of motorway sites has reduced by 14.4%. BP has the largest motorway service station network in Greece, accounting for 35% of the total number of sites in the country. Aegean and EKO branded sites jointly account for over a third of the country's motorway service station network.
Key reasons to purchase this title
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
- Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
- Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.
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