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The Future of Skincare: Capitalizing on Emerging Trends and Changing Preferences
Datamonitor, March 2010, Pages: 178
Skincare consumers deem value-for-money to be the main consideration when purchasing category products, but many factors impact choice. Brand is generally not as important to oral hygiene consumers as either moisturizing benefits or overall product efficacy. Yet consumers are clearly quality conscious.
Scope
- Detailed insights and analysis documenting consumers' attitudes towards skincare and the drivers and inhibitors of consumption habits
- Data highlighting the importance consumers place on different skincare product features and the frequency of using these products
- Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this category
- Covers: France, Germany, Italy, Neths, Spain, Sweden, UK, US, Australia, Japan, S. Korea, China, India, Brazil, Russia, UAE and Saudi Arabia
Highlights of this title
Skincare forms the largest part of the overall personal care market in volume terms. In 2009, around 15% of all spend on personal care came in the skincare category. This figure rises further in Asia Pacific, where one in five US dollars spent is on a skincare product
Consumers clearly believe that taking care of their skin is one of the most important parts of their overall health and beauty regimes. Datamonitor research shows that more consumers rated taking care of their skin as 'important' than they did for looking their best in day-to-day life, highlighting how pivotal skincare is to the majority
It is apparent that majorities of consumers globally are concerned by differing skincare issues covered in The research. In particular, minimizing body odor and sweat was an issue of concern; more than half of respondents claimed to be both concerned about this issue AND actively using skincare products to address the issue
Key reasons to purchase this title
- Consumer understanding: obtain a detailed understanding of consumer attitudes and behaviors towards skincare products by accessing unique data
- Market understanding: identify the key markets and product innovation trends in 17 countries across five geographic territories
- Ideation: find inspiration for innovative skincare formulations and product positioning which cater to the overwhelming consumer emphasis on value
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