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UK Motorcycle Insurance 2010
Datamonitor, March 2010, Pages: 48
The report examines key distribution trends taking place in the motorcycle insurance market and offers insight into the advertising strategies of the top motorcycle insurance distributors. It also analyses which underwriters are leading the way in this market and forecasts what the future holds for the sector over the next four years.
Scope
- Analysis of market size and the drivers behind recent developments.
- Insight into the main competitive developments taking place in the UK motorcycle insurance market.
- GWP forecasts to 2014, based on The in-house expertise and proprietary model.
Highlights of this title
In 2008, total advertising spend on motorcycle insurance fell by a significant 60.0% to £323,985 from £810,683 in 2007. It is likely that the recession was a significant driver behind many firms' decisions to reduce their spending on marketing that year in a bid to decrease expenses.
Industry executives stated that the popularity of aggregators had peaked in 2009, with the recession driving many consumers onto price comparison sites in a bid to generate cost savings. One industry executive interviewed by Datamonitor claimed that as much as 40% of new business sales were being delivered through aggregators in 2009.
Under The base case scenario it is assumed that the tough market conditions in 2009 led to a decline of 3.2% in policies-in-force due to a reduction in penetration rates. However, 2010 will see a return to growth in policy numbers as recreational motorcyclists return to the market.
Key reasons to purchase this title
- Benchmark your performance against that of your competitors.
- Plan your future motorcycle insurance strategy using The market size forecasts.
- Keep abreast with the latest competitor developments taking place in the market.
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UK Commercial Property Insurance 2010
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