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Targeting Consumers with a Direct Insurance Proposition

Datamonitor, March 2010, Pages: 34

This executive presentation looks at what consumers want from a direct insurance proposition and examines some of the key players in the market.

Scope

- What does direct distribution mean in 2009 and going forward?

- What do consumers want from a direct proposition?

- Case Studies: Who are the best of the best when selling direct?

Highlights of this title

The direct channel's early growth was mainly at the expense of brokers but this pattern is changing

Online resources are supplementing or replacing advice from brokers

Key reasons to purchase this title

- Understand the growth of the direct insurance channel in the UK

- Break down stereotypes of the direct insurance customer

- Understand the costs involved in becoming a major player in the direct insurance market

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