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Marketing Green Energy in B2B Markets
Datamonitor, March 2010, Pages: 31
The recent economic downturn has not eliminated the global trend of growing environmental awareness amongst consumers. Energy consumers in the B2B sector need to respond to the wishes of their own customers by seeking greener energy supplies.
Scope
- An overview of the complicated legal and voluntary schemes shaping businesses' motivation for green energy, with specific reference to the UK example.
- Insight onto the reasons why businesses buy green energy and consumers want clearer, more credible information about what they are buying.
- Detailed information on the nature and characteristics of green energy tariffs in the UK.
- Conclusions and recommendations for businesses and suppliers around green energy supply. Case studies from the UK, Australia, Germany and the US.
Highlights of this title
Mandatory and voluntary schemes regarding green energy in the UK are overly complex. Governments outside the UK tend to be more proactive, but their green legislation is less complex. Renewable Energy Guarantees of Origin (REGOs) are the ultimate certificate in guaranteeing renewable supply in the UK.
Businesses buy green energy mainly for reputation purposes, and despite regulatory and economic changes. Clear and effective certification can help businesses choose green tariffs: Ofgem's Green Scheme has raised the bar for marketing green energy. Green tariffs should provide clear benefits regarding voluntary carbon reporting.
The UK government's message is to consume less and more efficiently, motivating businesses to prefer energy efficiency over green energy supply when tackling climate change. Green energy is still in demand; what has changed is the need for clear, credible proof of green supply. It is not enough to be green, businesses need to show they are green.
Key reasons to purchase this title
- Understand the B2B green energy market including what green tariffs are offered at the moment, the benefits they provide and where they can improve.
- Support your plans for certification and further best practices in marketing green energy for businesses.
- Gain insight as a business in getting the most benefit out of green supply and understand the mandatory/voluntary schemes shaping the market.
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