Evolving Systems has evolved from a conventional operational support system (OSS) company into a champion for dynamic SIM allocation, a new approach to mobile provisioning which could have quite radical implications for MNOs’ business practices and cost base. Presently MNO costs include inflated costs for warehousing SIM cards and pre-allocating numbers (MSISDNs), potentially long before they are needed and used.
The company’s most important challenge is that it needs to capitalize on its first-mover advantage as the market emerges, creating awareness of the solution category at the same time as it positions itself as the most credible supplier.