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Mobile Number Portability in India: Progress, Outlook and Implications
Ovum, March 2010, Pages: 12
The introduction of mobile number portability (MNP) has been long awaited in India. A variety of factors have caused the delay, including the formulation of clearly defined policies, consensus building, and stakeholder preparation. However, it is expected to become a reality by 2Q10. MNP will open up competition, but the benefits for the majority of customers, which are price-sensitive prepaid customers, are marginal. Adoption will be limited to a relatively small segment of customers comprising post-paid and high-spending prepaid subscribers. A more pronounced effect of MNP is likely to be an increased focus on improving the customer experience.
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