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UK Consumer Insight 2010: Next Clothing Product Image

UK Consumer Insight 2010: Next Clothing

  • ID: 1286976
  • March 2010
  • Region: United Kingdom, Great Britain
  • 50 pages
  • Verdict Research Limited

Introduction

<paragraph>Verdict Research UK Consumer Insights 2010 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.</paragraph>

Reasons to Purchase

<li>New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.</li><li>Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.</li><li>Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.</li>

TABLE OF CONTENTS
At a glance summary 6
Next Clothing 6
Share of Shoppers 7
Next share of shopper by demographics 9
Next share of shoppers by television region 10
Next share of shoppers by household characteristics 12
Next share of shoppers by other characteristics and ACORN classification 16
Conversion and non-conversion 19
Next conversion of visitors to main users by demographics and region 20
Next conversion of visitors to main users by household characteristics 22
Non-converting customers 24
Profile of shoppers 28
Next profile of shoppers by television region 30
Next profile of shoppers by household characteristics 32
Next profile of shoppers by other characteristics and ACORN classification 34
Loyalty 36
Next loyalty of main users by demographics and region 38
Next loyalty of main users by household characteristics 39
Next basic drivers of loyalty and disloyalty 41
Next detailed drivers of loyalty 42
Competition 44
Cross sector competitor dynamics 45
Methodology 47
Basic methodology 47
The selection of parliamentary constituencies 48
The selection of enumeration districts 49
The selection of respondents 49
Post survey weighting 50

TABLE OF FIGURES
Figure 1: Next visitor share (%) 2006 - 2010 7
Figure 2: Next main user share (%) 2006 - 2010 8
Figure 3: Next visitor share by demographic group 2010 9
Figure 4: Next main user share by demographic group 2010 10
Figure 5: Next visitor share by television region 2010 10
Figure 6: Next main user share by television region 2010 11
Figure 7: Next visitor and main user share by household tenure 2010 12
Figure 8: Next visitor and main user share by number of people in household 2010 13
Figure 9: Next visitor and main user share by children in household 2010 14
Figure 10: Next visitor and main user share by number of cars in household 2010 15
Figure 11: Next visitor and main user share by working status 2010 17
Figure 12: Next visitor and main user share by marital status 2010 18
Figure 13: Next conversion rates 2006 - 2010 19
Figure 14: Next conversion rates by demographic group 2006 - 2010 20
Figure 15: Next conversion rates by region 2006 - 2010 21
Figure 16: Next conversion rates by household tenure 2006 - 2010 22
Figure 17: Next conversion rates by number of people in household 2006 - 2010 22
Figure 18: Next conversion rates by children in household 2006 - 2010 23
Figure 19: Next conversion rates by number of cars in household 2006 - 2010 23
Figure 20: Next non-conversion rates 2006 - 2010 24
Figure 21: Next non-conversion rates by demographic group 2010 25
Figure 22: Demographic profile of non-converting Next visitors 2010 26
Figure 23: Regional profile of non-converting Next visitors 2010 27
Figure 24: Next visitor profile by demographic group 2010 28
Figure 25: Next main user profile by demographic group 2010 29
Figure 26: Next visitor profile by region 2010 30
Figure 27: Next main user profile by region 2010 31
Figure 28: Next visitor and main user profile by household tenure 2010 32
Figure 29: Next visitor and main user profile by number of people in household 2010 32
Figure 30: Next visitor and main user profile by children in household 2010 33
Figure 31: Next visitor and main user profile by number of cars in household 2010 33
Figure 32: Next visitor and main user profile by working status 2010 35
Figure 33: Next visitor and main user profile by marital status 2010 35
Figure 34: Next loyalty 2006 - 2010 36
Figure 35: Next disloyalty 2010 37
Figure 36: Next loyalty by demographics 2010 38
Figure 37: Next loyalty by region 2010 38
Figure 38: Next loyalty by household tenure 2010 39
Figure 39: Next loyalty by number of people in household 2010 39
Figure 40: Next loyalty by children in household 2010 40
Figure 41: Next loyalty by number of cars in household 2010 40
Figure 42: Next - other clothing stores used 2010 44
Figure 43: Preference stores 2010 44

TABLE OF TABLES
Table 1: Key performance indicators for Next in clothing 6
Table 2: Next change in visitor share (%) 2006 - 2010 7
Table 3: Next change in main user share (%) 2006 - 2010 8
Table 4: Visitor and main user share by ACORN classification 16
Table 5: Next change in conversion rates (%) 2006 - 2010 19
Table 6: Next change in non-conversion rates (%) 2006 - 2010 24
Table 7: Main stores non-converters use instead of Next 2010 25
Table 8: Next visitor and main user profile by ACORN classification 2010 34
Table 9: Next changes in loyalty 2006- 2010 36
Table 10: Next changes in disloyalty 2006- 2010 37
Table 11: Next drivers of loyalty (%) 2006 - 2010 41
Table 12: Next drivers of disloyalty (%) 2006 - 2010 41
Table 13: Next detailed drivers of loyalty 2010 42
Table 14: Cross sector matrix shopping 2010 45
Table 15: Other retailers used 2010 45
Figure 44: Sectors shopped 2010 46
Table 16: Sample sizes by sector 2010 48

Note: Product cover images may vary from those shown

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