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Saudi Arabia Telecommunications Report Q3 2010

Business Monitor International, July 2010, Pages: 82


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The Saudi Arabia Telecommunications Report provides industry professionals and strategists, corporate analysts, telecommunication associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Saudi Arabia's telecommunications industry.

At the time of the last update of the Saudi Arabia Telecommunications Report, there was very little new data to present. However, we now have access to a full data set for the mobile market at end of 2009, and an almost complete set for the first quarter of 2010, and we present both in this report. There were 44.8mn mobile subscribers in Saudi Arabia at the end of 2009, signifying almost 26% growth during the year. This is a really strong growth figure and takes the penetration rate at the close of 2009 to 176.6%. In the latter part of the year, this growth was fuelled by almost incredible net additions for Mobily, accompanied by similarly impressive performance from Zain. This all came at the expense of incumbent STC, which appears to have lost subscribers in the final quarter, although it began making a recovery in the first quarter of 2010.

Overall, Q110 has shown continuing impressive growth, with exactly the same number of net additions, 3.576 new subscribers, coming to the market during that time, as did during Q409, according to BMI’s estimates. However, we do not really expect this incredible rate to continue throughout the year, and in the coming quarters we anticipate seeing the whole year quarterly average trending towards 2mn net additions..

The report estimates that more than 12% of Saudi mobile telephony customers were using 3G services at the end of 2009, although no official figures are available for this. This includes those that are using 3G service through a dongle, to connect a computer to the internet. It now appears that it may not be too long before we will need to start forecasting how many may be using LTE technology, since, with the three major mobile operators either testing or starting to roll out LTE infrastructure, we are waiting only for the official release of 4G spectrum for the roll-out of 4G service to begin.

Wireless broadband in general, including 3G services, the coming LTE services and WiMAX, which has been receiving a lot of investment from Mobily in particular, is growing strongly. We anticipate a number of new services leading to strong broadband growth in 2010. Readers should note that BMI has begun including 3G users in the broadband forecasts, as they undeniably form part of the broadband landscape.


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