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Viewing report
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Service Station Retailing in Finland
Datamonitor, Dec 2009, Pages: 54
Based on essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.
Scope
- Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
- A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
- A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
- Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.
Highlights of this title
High fuel prices in 2008 negatively impacted fuel consumption in Finland, but naturally increased the value of service station fuel sales. Registered diesel vehicles and diesel consumption are on the increase. As with the other Scandinavian countries, Finland has a large and growing unmanned network dominated ABC and St1.
Neste is the service station market leader in Finland, with the largest number of sites and biggest fuel market share. Teboil sites have the highest fuel throughput in the country, while ABC has shown the greatest rate of expansion over the past five years. Despite having the second largest network, St1 has the lowest average fuel throughput.
Just under half of all service stations feature a shop. Neste has the largest service station shop network and accounts for over a third of all stores in this channel. The penetration of car washes at service stations remains low, with roll over washes the preferred wash type. Many of the major fuel retailers have a private loyalty card.
Key reasons to purchase this title
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
- Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
- Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.
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