This overview is designed to offer users a comprehensive snapshot of global consumer behaviour that will help set the agenda of their NPD and broader marketing activities for years ahead. Those who appreciate the 'bigger picture' and have a passion for trends and insights will hopefully gain an enormous amount from the content
Scope
- Top-line trend analysis outlining what constitutes 'value' for consumers (trends are, after all, a reflection of what's important to consumers)
- Outlines the most important issues shaping global consumers' buying behavior both now and in the future
- Covers all major FMCG sectors, but also with applicability to wider consumer goods audiences
- Covers The 10 mega-trends in one PowerPoint overview document
Highlights of this title
Trend-tracking is a way of structuring the broader market research process; providing facilitator content to deliver insights and drive ideation. Scanning consumer trends will better enable future perspectives to see where a sector or category may be headed
Good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking facilitates better decision making by overcoming 'category myopia'
Trends have longevity and so simply cannot be ignored. Therefore, manufacturers and retailers should seek to align product offerings with the 10 durable long-term mega-trends and sub-trends identified in this report
Key reasons to purchase this title
- Indentify, interpret and capitalize on the most pertinent trends
- Save time and gain maximal insight by using this 'one-stop-shop' resource which offers a clear and up-to-date framework for understanding consumers
- Access data from two waves of global primary research to increase the likelihood of being 'on-trend' with NPD and marketing activities
