Strategic Analysis of Global Automotive OEM Coatings Market

Frost & Sullivan, July 2010, Pages: 184

The strategic analysis of the global automotive OEM coatings market involves a detailed global analysis on the coatings used on vehicles at an OEM level. The coating types discussed in the study include electrocoat, primer surfacer, basecoat and clearcoat. The geographical scope of the study involves North America, Latin America, Western Europe, Eastern Europe, Japan, China, India, Rest of Asia and Rest of World. Volume and revenue analysis at a regional and company level have been provided.

Research Overview

This Frost & Sullivan research service titled Strategic Analysis of Global Automotive OEM Coatings Market provides information on all four coating layers covered in the study. It identifies the trends in the market from 2009 to 2016, discusses the key market drivers and restraints, provides in-depth market and competitive analyses, and elaborates on the strategies employed by market participants. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: electrocoat, primer, basecoat, and clearcoat.

Market Overview

Cost Reduction through Innovation and Consistency of Performance Drives the Market for OEM Coatings

Cost reduction is at the very heart of automotive strategy, as auto manufacturers battle their way out of recessionary trends. Original equipment manufacturers’ (OEMs’) coating choice and strategy could be vital for achieving overall cost reduction and improving manufacturing efficiency. Automotive manufacturers prefer paints that cure quickly, reduce downtime, and improve the reliability of the coating process. Coatings also help automotive OEMs to differentiate their brands with innovative color schemes, allowing coating companies to charge a premium for their products and services. Coating manufacturers are already working hard on developing technologically superior products to improve their revenue shares. “Coatings manufacturers continue to create new technologies to address the market demand for high performance, improved appearance, and environment-friendly products,” says the analyst of this research. “Nanotechnology and radiation-cure technology have been developed to offer higher gloss and greater mar-resistance and scratch-resistance.”

Coating manufacturers have also introduced novel products such as clearcoats based on ultraviolet (UV) curable technology and clearcoats with self-healing properties. UV/electron beam (EB)-cure coatings continue to gain momentum as more coatings manufacturers have recognized their considerable environment-friendly benefits, apart from their high performance and faster assembly line advantages. UV curable coatings will gain special significance over the next ten years, as volatile organic compound (VOC) regulations become more stringent. Coating companies are also focusing on other promising areas such as waterborne technology formulations. However, despite the market’s potential, technical problems in paint shops challenge the development of new paints. Operating temperatures of paint shops vary across the world, making it extremely difficult to develop a ‘one-size-fits-all’ paint. Manufacturers could remedy this issue by either expanding the operating window of the paint or reducing the number of coating layers required in the coating process - a long-term strategy. Bigger market gains can be had in the short term by just improving reliability with the existing process.

“Automotive OEM coating market participants can also feel optimistic about the significant rise in the number of vehicles built in Asia Pacific countries such as China and India,” notes the analyst. China’s emergence as the largest automotive market in 2009 has compelled the automotive OEMs to shift their production bases from mature markets to these emerging economies. Automotive OEM coating companies have followed on the heels of their end-user markets, hiking the revenue share of the Asia Pacific region.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Product Type:

- Electrocoat
- Primer
- Basecoat
- Clearcoat

By Geographic Region:

Americas
- North America
- Latin America

Europe
- Western Europe
- Eastern Europe

Asia Pacific
- Japan
- China
- India
- Rest of Asia

Rest-of-World
- South Africa
- Australia
- Colombia
- Venezuela
- Iran

- Scope of the Research
- Executive Summary
- Introduction to the Global Automotive OEM Coatings Market

Market Overview and Definitions

Market Engineering Measurements

Five Forces Analysis

PESTLE Analysis

Ansoff Analysis

Value Chain Analysis

SWOT Analysis

Strategy Analysis

Product Innovation Matrix

Car Coating Process

- Automotive OEM Coating Fundamentals

Automotive OEM Coating Requirements

Coating Fundamentals

OEM Coating Systems

Pre-sealed Steel Sheet for Car Body

Electro-coat

Primer Surfacer

Basecoat
Clearcoat
Industry Challenges
- Market Dynamics
Market Drivers
Market Restraints
Impact Mapping of Top Three Drivers and Restraints
-Market Analysis
Global
- North America
Latin America
Europe
Western Europe
Eastern Europe
APAC
Japan
China
India
Market Gap Analysis
Application of Organic Pre-coated Car Body Sheets
Market Positioning
Volume Segmentation
Revenues Segmentation
- Trend Analysis
Products
Technology
Pricing
Color
Future Trends
- Total Costs Associated In Coating a Vehicle
Competitive Structure
- Company Highlights
PPG Industries
DuPont
BASF
Nippon Paints
Kansai Paints
- Global Automotive OEM Coatings Market Revenue Forecasts
Automotive Production
Automotive Production Growth Rates
Revenue Forecasts
Revenue Forecasts
-- Total
-- Electrocoat
-- Primer Surfacer
-- Basecoat
-- Clearcoat
North America
-- Total
-- Electrocoat
-- Primer Surfacer
-- Basecoat
-- Clearcoat
Latin America
-- Total
-- Electrocoat
-- Primer Surfacer
-- Basecoat
-- Clearcoat
Western Europe
-- Total
-- Electrocoat
-- Primer Surfacer
-- Basecoat
-- Clearcoat
Eastern Europe
-- Total
-- Electrocoat
-- Primer Surfacer
-- Basecoat
-- Clearcoat
Japan
-- Total
-- Electrocoat
-- Primer Surfacer
-- Basecoat
-- Clearcoat
China
-- Total
-- Electrocoat
-- Primer Surfacer
-- Basecoat
-- Clearcoat
India
-- Total
-- Electrocoat
-- Primer Surfacer
-- Basecoat
-- Clearcoat
Rest of Asia
-- Total
-- Electrocoat
-- Primer Surfacer
-- Basecoat
-- Clearcoat
Rest-of-World
-- Total
-- Electrocoat
-- Primer Surfacer
-- Basecoat
-- Clearcoat
Conclusions
Appendix

List of Figures

Automotive OEM Coatings Market: Impact of Top Five Industry Challenges (World), 2010-2016

Automotive OEM Coatings Market: Market Drivers Ranked in Order of Impact (World), 2010-2016

Automotive OEM Coatings Market: Market Restraints Ranked in Order of Impact (World), 2010-2016

Automotive OEM Coatings Market: Impact of Top Drivers and Restraints (World), 2010-2016

Automotive OEM Coatings Market: Competitive Structure (World), 2009

Automotive OEM Coatings Market: Revenue Forecasts (World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (North America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (North America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (North America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (North America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (North America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (Latin America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (Latin America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (Latin America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (Latin America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (Latin America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (Western Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (Western Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (Western Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (Western Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (Western Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (Eastern Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (Eastern Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (Eastern Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (Eastern Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (Eastern Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (Japan), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (Japan), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (Japan), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (Japan), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (Japan), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (China), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (China), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (China), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (China), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (China), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (India), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (India), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (India), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (India), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (India), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (Rest of Asia), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (Rest of Asia), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (Rest of Asia), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (Rest of Asia), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (Rest of Asia), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (Rest-of-World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (Rest-of-World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (Rest-of-World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (Rest-of-World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (Rest-of-World), 2006-2016

List of Charts

Automotive OEM Coatings Market: Market Engineering Measurements (World), 2009

Automotive OEM Coatings Market: Five Forces Analysis (World), 2009

Automotive OEM Coatings Market: PESTLE Analysis (World), 2009

Automotive OEM Coatings Market: Ansoff Analysis (World), 2009

Automotive OEM Coatings Market: SWOT Analysis (World), 2009

Automotive OEM Coatings Market: Technology Versus Business Strategy (World), 2009

Automotive OEM Coatings Market: Product Innovation Matrix (World), 2009

Automotive OEM Coatings Market: Car Coating Process 1 (World), 2009

Automotive OEM Coatings Market: Car Coating Process 2 (World), 2009

Automotive OEM Coatings Market: OEM Coating Systems (World), 2009

Automotive OEM Coatings Market: Pre-sealed Steel Sheet Systems (World), 2009

Automotive OEM Coatings Market: Electro-coating Process (World), 2009

Automotive OEM Coatings Market: Technology Road Map (World), 2009

Automotive OEM Coatings Market: Lead-free Coating Conversion Analysis (World), 2009

Automotive OEM Coatings Market: Technology Formulation Volume Percent Share for Primer Surfacer (World), 2009

Automotive OEM Coatings Market: Technology Formulation Volume Percent Share for Basecoat (World), 2009

Automotive OEM Coatings Market: Technology Formulation Volume Percent Share for Clearcoat (World), 2009

Automotive OEM Coatings Market: Key Market Drivers (World), 2010-2016

Automotive OEM Coatings Market: Market Driving Forces (World), 2010-2016

Automotive OEM Coatings Market: Key Market Restraints (World), 2010-2016

Automotive OEM Coatings Market: Company Market Share by Revenues (World), 2009

Automotive OEM Coatings Market: Company Market Share by Revenues (North America), 2009

Automotive OEM Coatings Market: Company Market Share by Revenues (Latin America), 2009

Automotive OEM Coatings Market: Regional Market Share by Revenues (Europe), 2009

Automotive OEM Coatings Market: Company Market Share by Revenues (Europe), 2009

Automotive OEM Coatings Market: Company Market Share by Revenues (Western Europe), 2009

Automotive OEM Coatings Market: Percent of Volume (Western Europe), 2009

Automotive OEM Coatings Market: Company Market Share by Revenues (Eastern Europe), 2009

Automotive OEM Coatings Market: Regional Market Share by Revenues (Asia Pacific), 2009

Automotive OEM Coatings Market: Company Market Share by Revenues (Asia Pacific), 2009

Automotive OEM Coatings Market: Company Market Share by Revenues (Japan), 2009

Automotive OEM Coatings Market: Percent of Volume (Japan), 2009

Automotive OEM Coatings Market: Company Market Share by Revenues (China), 2009

Automotive OEM Coatings Market: Company Market Share by Revenues (India), 2009

Automotive OEM Coatings Market: Market Gap Analysis (World), 2009

Automotive OEM Coatings Market: Application Analysis of Organic Pre-Coated Body Sheets (World), 2009

Automotive OEM Coatings Market: Market Positioning (World), 2009

Automotive OEM Coatings Market: Volume Segmentation (World), 2009

Automotive OEM Coatings Market: Revenue Segmentation (World), 2009

Automotive OEM Coatings Market: Coating Consumption by Volume (World), 2009

Automotive OEM Coatings Market: Color Trends (World), 2009

Automotive OEM Coatings Market: Costs Associated with Coating Vehicles (World), 2009

Automotive OEM Coatings Market: Percent of Revenues by Geographic Region for PPG (World), 2009

Automotive OEM Coatings Market: Percent of Revenues by Geographic Region for DuPont (World), 2009

Automotive OEM Coatings Market: Percent of Revenues by Geographic Region for BASF (World), 2009

Automotive OEM Coatings Market: Percent of Revenues by Geographic Region for Nippon Paints (World), 2009

Automotive OEM Coatings Market: Percent of Revenues by Geographic Region for Kansai Paints (World), 2009

Automotive OEM Coatings Market: Regional Vehicle Production Analysis (World), 2008-2010

Automotive OEM Coatings Market: Regional Vehicle Production Growth Analysis (World), 2008-2010

Automotive OEM Coatings Market: Revenue Forecasts (World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (North America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (North America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (North America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (North America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (North America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (Latin America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (Latin America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (Latin America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (Latin America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (Latin America), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (Western Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (Western Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (Western Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (Western Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (Western Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (Eastern Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (Eastern Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (Eastern Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (Eastern Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (Eastern Europe), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (Japan), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (Japan), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (Japan), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (Japan), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (Japan), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (China), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (China), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (China), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (China), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (China), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (India), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (India), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (India), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (India), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (India), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (Rest of Asia), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (Rest of Asia), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (Rest of Asia), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (Rest of Asia), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (Rest of Asia), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts (Rest-of-World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Electrocoat (Rest-of-World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Primer Surfacer (Rest-of-World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Basecoat (Rest-of-World), 2006-2016

Automotive OEM Coatings Market: Revenue Forecasts for Clearcoat (Rest-of-World), 2006-2016

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