|
|
 |
|
Viewing report
|
|
|
|
Strategic Analysis of Global Automotive OEM Coatings Market
Frost & Sullivan, July 2010, Pages: 184
The strategic analysis of the global automotive OEM coatings market involves a detailed global analysis on the coatings used on vehicles at an OEM level. The coating types discussed in the study include electrocoat, primer surfacer, basecoat and clearcoat. The geographical scope of the study involves North America, Latin America, Western Europe, Eastern Europe, Japan, China, India, Rest of Asia and Rest of World. Volume and revenue analysis at a regional and company level have been provided.
Research Overview
This Frost & Sullivan research service titled Strategic Analysis of Global Automotive OEM Coatings Market provides information on all four coating layers covered in the study. It identifies the trends in the market from 2009 to 2016, discusses the key market drivers and restraints, provides in-depth market and competitive analyses, and elaborates on the strategies employed by market participants. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: electrocoat, primer, basecoat, and clearcoat.
Market Overview
Cost Reduction through Innovation and Consistency of Performance Drives the Market for OEM Coatings
Cost reduction is at the very heart of automotive strategy, as auto manufacturers battle their way out of recessionary trends. Original equipment manufacturers’ (OEMs’) coating choice and strategy could be vital for achieving overall cost reduction and improving manufacturing efficiency. Automotive manufacturers prefer paints that cure quickly, reduce downtime, and improve the reliability of the coating process. Coatings also help automotive OEMs to differentiate their brands with innovative color schemes, allowing coating companies to charge a premium for their products and services. Coating manufacturers are already working hard on developing technologically superior products to improve their revenue shares. “Coatings manufacturers continue to create new technologies to address the market demand for high performance, improved appearance, and environment-friendly products,” says the analyst of this research. “Nanotechnology and radiation-cure technology have been developed to offer higher gloss and greater mar-resistance and scratch-resistance.”
Coating manufacturers have also introduced novel products such as clearcoats based on ultraviolet (UV) curable technology and clearcoats with self-healing properties. UV/electron beam (EB)-cure coatings continue to gain momentum as more coatings manufacturers have recognized their considerable environment-friendly benefits, apart from their high performance and faster assembly line advantages. UV curable coatings will gain special significance over the next ten years, as volatile organic compound (VOC) regulations become more stringent. Coating companies are also focusing on other promising areas such as waterborne technology formulations. However, despite the market’s potential, technical problems in paint shops challenge the development of new paints. Operating temperatures of paint shops vary across the world, making it extremely difficult to develop a ‘one-size-fits-all’ paint. Manufacturers could remedy this issue by either expanding the operating window of the paint or reducing the number of coating layers required in the coating process - a long-term strategy. Bigger market gains can be had in the short term by just improving reliability with the existing process.
“Automotive OEM coating market participants can also feel optimistic about the significant rise in the number of vehicles built in Asia Pacific countries such as China and India,” notes the analyst. China’s emergence as the largest automotive market in 2009 has compelled the automotive OEMs to shift their production bases from mature markets to these emerging economies. Automotive OEM coating companies have followed on the heels of their end-user markets, hiking the revenue share of the Asia Pacific region.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Product Type:
- Electrocoat
- Primer
- Basecoat
- Clearcoat
By Geographic Region:
Americas
- North America
- Latin America
Europe
- Western Europe
- Eastern Europe
Asia Pacific
- Japan
- China
- India
- Rest of Asia
Rest-of-World
- South Africa
- Australia
- Colombia
- Venezuela
- Iran
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Global Automotive OEM Adhesives and Sealants Markets
South African Automotive Refinish Paints and Coatings Market
World DIN Rail Power Supplies Market 2010
Global Automotive Under Hood Plastics Market
Strategic Analysis of Global Low cost Truck Market
Global and Chinese Marine Coating Industry Report, 2010-2011
Global and Chinese Marine Coating Industry Report, 2010-2011
Global Automotive Refinish Coating Additives Markets
Automation and Control Market in Malaysia
Global market review of automotive glazing - forecasts to 2026
|
|
|
|
