There is a growing need for maximizing profitability through improved customer understanding that drives the adoption of customer intelligence strategies and technologies. This is a large and expanding area that is increasingly reliant on technology, but also people and processes.
Scope
- This report examines the future prospects of customer management, and is written predominately for audiences from the retail banking sector.
- The report is specifically concerned with the business intelligence and data management aspect of customer relationship management.
Highlights of this title
The growth of multichannel propositions presents banks with the opportunity to gain a more complete understanding of core customers. The challenge is to integrate all transaction information, web analytics and marketing data, so that data from various channels can be correctly analyzed and interpreted.
Customer-focused banking institutions now see Customer Intelligence analytic tools and applications as key to improving both their internally and externally facing customer management process. Business Intelligence and Analytics is an ideal technology for this since most data held in banking data sources are geared around customers.
Key reasons to purchase this title
- Gain insight into the challenges faced by retail banks seeking to improve their customer understanding practice.
- Gauge how market conditions are shaping the development trajectory of the customer intelligence discipline.
