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Product Insights: Bakery and Cereals in China
Datamonitor, June 2010, Pages: 43
This report is a first report in the newly introduced product series titled 'Product Insights'. It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
- Examines new product launches in the Chinese bakery and cereals market, segmented by key categories
- Contextualizes China in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights of this title
Globally, China ranked second in terms of the number of new products launched in the bakery and cereals market in 2009.
The majority of the new products launched in China were in the cookies category. The cookies and breakfast cereals categories collectively accounted for more than 70% of the new products launched in the market.
In 2009, sesame emerged as the most popular flavor/fragrance among all new bakery and cereals products launched in China while plastic was the most popular packaging material. Majority of products launched in the bakery and cereals market in China in 2009 were priced in the range of CNY1025 and 'no sugar' was the most popular claim among them.
Key reasons to purchase this title
- Assess product innovation trends in your market
- Learn from successful new product launches
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Product Insights: Confectionery in India
Bakery and Cereals Market in China to 2014
Confectionery in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014
Bakery and Cereals in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2013
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