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Travel Distribution India Report
EyeforTravel Ltd, Jan 2008, Pages: 211
If you want to investigate the volumes, values and directions of the Indian travel consumer both domestically and internationally, their characteristics, the channels they're buying their different travel products from and ultimately how best to target this market ... then this first edition of the Travel Distribution India Report will provide you with an enormous amount of market intelligence that will back up many successful distribution and marketing strategies, both online and offline.
- Identify where the untapped potential lies in the Indian travel market
- Understand the Indian travel consumer
- Ensure your budget is in the most profitable channels now and in the future
To put solid figures behind your distribution and marketing strategies and delve deep into the real meaning behind the trends in this large emerging market, you need to ensure you've got your copy of the Travel Distribution India Report to hand. It's an investment that will pay back many many times over.
You'll find all the answers to the following questions and many more within one comprehensive report...
- How exactly is the economy growing and what does this mean for travel?
- What policies are having an impact on this travel market?
- Where are the travellers going?
- How much are they spending
- Where and how are they buying their travel products
- How significant is the role of the Internet
- What's the potential for online payments?What's the actual value of the online and offline travel markets?
- What are the specific market sizes and trends for the airline, hotel, car rental, rail, cruise, package tour and intermediary sectors?
- What role do online travel agents (OTAs) play for different travel products?
- How do we expect Indian consumers to buy travel this year and what about in 2012?
- What are the marketing strategies of the different sectors?
- What's the best way to reach the Indian travel consumer?
- What media is available and most powerful?
- What do Indian consumers look for in travel companies?
- What are the major challenges you need to tackle?
- What should a foreign organisation consider?
- How have I've become such an expert on the Indian travel market?!
This new in-depth report is the ultimate tool for companies interested in the Indian travel consumer.
Finding relevant, accurate and reliable data in the emerging travel markets is a major challenge. It's time consuming, it's complex, and requires a real understanding of the market. It's also vital that business decisions are backed up by good research. Plus business ideas generated from insightful market intelligence can be very rewarding.
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