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Philippines: New Broadband Services to Drive High Growth Through 2015
Pyramid Research, Inc., Aug 2010
Under-penetration of broadband services in the country, combined with fierce competition between fixed wireline, fixed wireless, and mobile operators going after the same opportunity will result in a doubling of the broadband market over the next five years, according to this new report.
Philippines: New Broadband Services to Drive High Growth Through 2015 offers a precise profile of the country's telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.
The Philippines' telecommunications services market, which we expect to generate US$7.3 billion in 2010, will grow at a CAGR of 7.9 percent during the 2010-2015 period, making it one of the fastest growing markets in the Asia/Pacific region. Broadband will be the main driver behind this growth, with fixed broadband service revenues increasing at a 15.7 percent CAGR and mobile data revenue increasing at a CAGR of 10.7 percent between 2010 and 2015. 'Declining voice and SMS prices are putting fixed and mobile service revenue under intense pressure, causing mobile and fixed operators to concentrate on broadband as the new revenue stream,' says Tae-hyung Kim, Senior Analyst at Pyramid. 'The broadband market, driven by the continued proliferation of cable and fixed wireless platforms, including WiMax, will see revenues more than double, from $669 million in 2010 to US$1.4 billion in 2015.'
'By the end of 2010 nearly 3 million users will subscribe to mobile broadband services, equivalent to 3 percent of total subscriptions,' says Kim. 'We expect this figure to increase to 10 million users, or 9 percent of total subscriptions, by year-end 2015. 'Mobile data, driven by SMS, will continue to be the single most important revenue generator in the Philippines, accounting for $3.9 billion in 2015, 37 percent of total revenue that year.
While the Philippine fixed market has long been characterized by low service, the biggest growth opportunity resides in broadband Internet services, offered by fixed operators both via DSL and fixed-wireless technologies. 'We predict a boom in broadband adoption, with penetration rates increasing from 2.5 percent of the population at year-end 2010 to 4.9 percent at year-end 2015,' Kim notes.
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