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Reformatting News and Magazine Media: Pay-Walls, Application Stores, And Tablets
Ovum, May 2010, Pages: 37
It has been a challenging decade for newspaper and magazine publishing. US newspaper advertising revenues dropped by 39.5% between 2006 and 2009 as a result of cyclical economic downturn, domain replacement of the classified advertising market, fragmenting advertising budgets, and rapidly declining paid circulation. On cue, Apple launched its iPad device in January 2010. This represents a new consumption platform, toolkit, and set of distribution channels for content. But the iPad is just one device, and volumes will take time to build. There is an immediate need for traditional publishing to define a new and sustainable long-term operating model.
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