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PCCW: Convergent Service Strategy Product Image

PCCW: Convergent Service Strategy

  • ID: 1289416
  • May 2010
  • 19 pages
  • Ovum

PCCW’s quad-play offering is unique in the Hong Kong market. The company faces intensifying competition in its core segments and relies on its convergent services to defend its market position and develop new revenue sources. This strategy helps PCCW to differentiate, attract subscribers, maintain stable performance, and migrate its existing customers to higher tariffs. The success of the strategy is reflected in the healthy uptake of PCCW’s convergent services and in its strong financial and operational performance.

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Executive summary
In a nutshell
Ovum view
SWOT analysis
Market context
Market overview
Mobile market
Fixed-line market
TV market
Regulatory environment
Key statistics of PCCW
A comprehensive offering
Top-line characteristics
Convergent offerings: related services
PCCW’s quad-play offers
PCCW’s eye multimedia services targeting family users
Why quad-play? Key drivers and positioning
Two main drivers
Defensive driver: to maintain/improve subscriber base and ARPU
Aggressive driver: find new revenue sources
Current status and achievements
Issues and barriers
Next steps
Short-term plan
Continue investment in networks and offer more convergent services
TV and content: become the market leader in general entertainment
eye series: secured applications and Internet features
Long-term plan: further convergence and integration

List of Tables
Table 1: PCCW subscriber numbers, FY09
Table 2: PCCW’s eye multimedia services: entertainment
Table 3: PCCW’s eye multimedia services: infotainment
Table 4: PCCW’s eye multimedia services: secured applications
Table 5: PCCW’s eye multimedia services: lifestyle
Table 6: PCCW’s eye multimedia services: PCCW services
Table 7: PCCW’s eye multimedia services: communications
Table 8: PCCW’s eye multimedia services: settings and others

List of Figures
Figure 1: Subscriber numbers of PCCW and its major competitors, 1H09
Figure 2: PCCW’s quad-play platform
Figure 3: PCCW’s one-link smart menu and multi-access service for sports

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown


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