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PCCW: Convergent Service Strategy
Ovum, May 2010, Pages: 19
PCCW’s quad-play offering is unique in the Hong Kong market. The company faces intensifying competition in its core segments and relies on its convergent services to defend its market position and develop new revenue sources. This strategy helps PCCW to differentiate, attract subscribers, maintain stable performance, and migrate its existing customers to higher tariffs. The success of the strategy is reflected in the healthy uptake of PCCW’s convergent services and in its strong financial and operational performance.
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