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First North American/European Study, AFM/SPM and Probes: Executive Summary
Microscopy and Imaging Place, The, July 2010, Pages: 2
This is the executive summary for the international “Voice of the Customer” study in AFM/SPM. In comparison, other, more conventional studies are the summation of data collected from the conventional wisdom of sales, marketing, and upper management working within the manufacturer’s group.
Conducted directly with end-users, this study presents a multi-dimensional view of this market niche, answering questions about which measurements/modes are used, key drivers for purchasing, realistic pricing for both standard AFMs and for new carbon nanotube probes, most significant locations for placement of ads, articles, and web content, brand comparison for older versus newer microscopes, and a glimpse into what this audience would like to see in “next generation” technology. Data is presented from five different demographic perspectives: Geography, Title, Discipline, Type of Lab, and Type of Work.
Data for this report was collected in March, 2009, with the analysis conducted in May, 2010. Since the strongest response came from North America and Europe, both the written and numerical analyses focus on these two geographic areas.
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