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Google Inc. (GOOG) - Financial and Strategic SWOT Analysis Review

GlobalData, April 2012, Pages: 45


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Google Inc. (GOOG) - Financial and Strategic SWOT Analysis Review

Summary

Google Inc. (Google) is one the leading web search and advertising services providers in the world. The company manages a wide index of website and related other online content. Google’s business is broadly categorized into four key areas, namely, Search; Advertising; Operating System and Platform, and Enterprise. Its portfolio of products and services is classified into Google.com, Applications, Client, Google Maps, Earth and Local, Google Mobile, Google Display, and Android. It offers its products and services in more than 100 languages across 50 countries. It generates more than 96% of its total revenue from online advertising. The company operates its business through a network of more than 137 subsidiaries in over 30 countries across the world.


The company aims in the expansion of its operations and geographies through the acquisition of market leading companies. In the process, the company recently entered into a strategic acquisition agreement with Motorola Mobility. Google is headquartered in Mountain View, California, the US.

Google Inc. Key Recent Developments

Apr 04, 2012: Guardian Industries Supplies EcoGuard Solar Boost Mirrors For ISEGS in California
Feb 08, 2012: Honda Delivers 2013 Fit EV To Google And Stanford University
Jan 23, 2012: Honda Delivers 2013 Fit EV To City Of Torrance
Nov 23, 2011: Google Abandons Its Renewable Energy Initiative
Sep 27, 2011: Clean Power Finance And Google Create $75m Fund For Residential Solar Projects

This comprehensive SWOT profile of Google Inc. provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Note: Some sections may be missing if data is unavailable for the company

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.



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