Google Inc. (GOOG) - Financial and Strategic SWOT Analysis Review

GlobalData, April 2012, Pages: 45

Google Inc. (GOOG) - Financial and Strategic SWOT Analysis Review

Summary

Google Inc. (Google) is one the leading web search and advertising services providers in the world. The company manages a wide index of website and related other online content. Google’s business is broadly categorized into four key areas, namely, Search; Advertising; Operating System and Platform, and Enterprise. Its portfolio of products and services is classified into Google.com, Applications, Client, Google Maps, Earth and Local, Google Mobile, Google Display, and Android. It offers its products and services in more than 100 languages across 50 countries. It generates more than 96% of its total revenue from online advertising. The company operates its business through a network of more than 137 subsidiaries in over 30 countries across the world.

The company aims in the expansion of its operations and geographies through the acquisition of market leading companies. In the process, the company recently entered into a strategic acquisition agreement with Motorola Mobility. Google is headquartered in Mountain View, California, the US.

Google Inc. Key Recent Developments

Apr 04, 2012: Guardian Industries Supplies EcoGuard Solar Boost Mirrors For ISEGS in California
Feb 08, 2012: Honda Delivers 2013 Fit EV To Google And Stanford University
Jan 23, 2012: Honda Delivers 2013 Fit EV To City Of Torrance
Nov 23, 2011: Google Abandons Its Renewable Energy Initiative
Sep 27, 2011: Clean Power Finance And Google Create $75m Fund For Residential Solar Projects

This comprehensive SWOT profile of Google Inc. provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Note: Some sections may be missing if data is unavailable for the company

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

List of Tables
List of Figures
Section 1 - About the Company
Google Inc. - Key Facts
Google Inc. - Key Employees
Google Inc. - Key Employee Biographies
Google Inc. - Major Products and Services
Google Inc. - History
Google Inc. - Company Statement
Google Inc. - Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries
Section 2 – Company Analysis
Google Inc. - Business Description
Google Inc. - SWOT Analysis
SWOT Analysis - Overview
Google Inc. - Strengths
Strength - Robust Research & Development Capabilities
Strength - Broad Range of Service Portfolio
Strength - Strong Brand Value
Strength - Consolidated Operations
Google Inc. - Weaknesses
Weakness - Issues with Chinese Government
Weakness - Dependence on Advertising Business
Weakness - Declining Operational Efficiency
Google Inc. - Opportunities
Opportunity - Fast Growing Android OS Demand
Opportunity - Growing Demand for Online Video
Opportunity - Inorganic Growth
Google Inc. - Threats
Threat - Invalid Clicks
Threat - Microsoft-Yahoo Deal
Threat - Rapid Technological Changes
Google Inc. - Key Competitors
Section 3 – Company Financial Ratios
Financial Ratios - Capital Market Ratios
Financial Ratios - Annual Ratios
Performance Chart
Financial Performance
Financial Ratios - Interim Ratios
Financial Ratios - Ratio Charts
Section 4 – Company’s, Power, Lifesciences Financial Deals and Alliances
Google Inc., Power, Deals By Year, 2006 to YTD 2012
Google Inc., Power, Deals By Type, 2006 to YTD 2012
Google Inc., Clean Technology, Deals By Year, 2006 to YTD 2012
Google Inc., Clean Technology, Deals By Type, 2006 to YTD 2012
Google Inc., Recent Deals Summary
Section 5 – Company’s Recent Developments
Google Inc., Recent Developments
Apr 04, 2012: Guardian Industries Supplies EcoGuard Solar Boost Mirrors For ISEGS in California
Feb 08, 2012: Honda Delivers 2013 Fit EV To Google And Stanford University
Jan 23, 2012: Honda Delivers 2013 Fit EV To City Of Torrance
Nov 23, 2011: Google Abandons Its Renewable Energy Initiative
Sep 27, 2011: Clean Power Finance And Google Create $75m Fund For Residential Solar Projects
Jun 14, 2011: SolarCity And Google Create New $280m Fund For Residential Solar Projects
Jun 09, 2011: Coulomb Technologies Announces Electric Vehicle Workplace Charging Installation At Google
May 23, 2011: GE Provides Update On 845 MW Shepherds Flat Wind Farm In Oregon, US
Apr 19, 2011: DOE Announces New Funding And Partnership With Google To Promote Electric Vehicles
Apr 05, 2011: Google Helps For Construction Of Undersea HVDC Power Cable Along US East Coast
Section 6 – Appendix
Methodology
Ratio Definitions
About GlobalData
Contact Us
Disclaimer

List of Tables
Google Inc., Key Facts
Google Inc., Key Employees
Google Inc., Key Employee Biographies
Google Inc., Major Products and Services
Google Inc., History
Google Inc., Other Locations
Google Inc., Subsidiaries
Google Inc., Key Competitors
Google Inc., Ratios based on current share price
Google Inc., Annual Ratios
Google Inc., Interim Ratios
Google Inc., Power, Deals By Year, 2006 to YTD 2012
Google Inc., Power, Deals By Type, 2006 to YTD 2012
Google Inc., Clean Technology, Deals By Year, 2006 to YTD 2012
Google Inc., Clean Technology, Deals By Type, 2006 to YTD 2012
Google Inc., Recent Deals Summary
Currency Codes
Capital Market Ratios
Equity Ratios
Profitability Ratios
Cost Ratios
Liquidity Ratios
Leverage Ratios
Efficiency Ratios

List of Figures
Google Inc., Performance Chart (2007 - 2011)
Google Inc., Ratio Charts
Google Inc., Power, Deals By Year, 2006 to YTD 2012
Google Inc., Power, Deals by Type, 2006 to YTD 2012
Google Inc., Clean Technology, Deals By Year, 2006 to YTD 2012
Google Inc., Clean Technology, Deals by Type, 2006 to YTD 2012

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