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Condiments in the United States 2010
Mintel, July 2010, Pages: 117
One of the many ramifications of the recession has been an increase in meals consumed at home and prepared by the consumer. Condiments have benefited greatly. No wonder; condiments can be simply served with food or incorporated into from-scratch recipes, depending on the consumer’s commitment to cooking or their need for convenience.
This report describes the factors that have contributed to growth in the condiments market and Our expectations for the near future, as the economy recovers. Topics include the following:
- The challenges faced by leading brands that compete for market share in a highly fragmented market
- The vast expansion and great success of private labels, including premium and natural product offerings that are competing effectively on price and quality
- The effects of hot-button nutritional issues and their impact on consumer behavior, with an emphasis on childhood nutrition and sodium content
- The various roles that condiments play in home meal preparation and their distinctive appeal to different consumer demographics
- The significance of flavor and its gender-specific importance.
In addition, the heart of the report includes Our exclusive consumer research and analysis, which explores usage, behavior, attitudes and preferences related to condiment consumption.
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