|
|
 |
|
Viewing report
|
|
|
|
Energy Drinks and Shots in the United States 2010
Mintel, July 2010, Pages: 102
This report focuses on the energy drinks and shots market. While energy drinks have enjoyed significant popularity since their inception during the late 1990s, category growth appears to have cooled off during 2007-09. The current economic upheaval has negatively influenced the category, and a lack of universal appeal for energy drinks has failed to bring in new consumers to the market. This reports presents an in-depth analysis of the current issues and opportunities in the markets, including absence of new consumers and the growing appeal of energy shots.
Besides presenting sales data on a segment-by-segment basis, the report considers a range of topics, including the following:
- What manufacturers and retailers can do to expand the market to new users
- The importance of modifying new product positioning in an industry that currently focuses on young male consumers
- Key brands’ performance in each segment, challenges they face and how private label manufacturers have an opportunity to fulfill an unmet need in the market
- The impact of demographic shifts on product needs during 2004-09 and how 2009-14 population projections will affect the market growth
- What innovative product positioning and attributes would best attract the increasingly health- conscious society; how marketers can modify current attributes to address fears concerning product safety
- A detailed discussion of attributes that can attract non-energy drink users to the market
- Consumer behavior in purchasing energy drinks and shots at retail; strategies to grow sales through product presentation at retail
Customers who bought this item also bought
Functional Beverages in the United States 2010
Non-Alcoholic Beverages: The Market in the United States 2010
Yogurt and Yogurt Drinks in the United States 2010
Tea and RTD Teas in the United States 2010
Carbonated Soft Drinks in the United States 2009
Condiments in the United States 2010
Alcohol Consumption at Home in the United States 2010
Shelf-stable Meals and Meal Kits in the United States 2010
Sports & Energy Drinks Market by Types, Ingredients, Distribution Channels, End-Users & Top Brands Trends and Global Forecasts (2011 - 2016)
Breakfast Entrees and Sandwiches in the United States 2010
|
|
|
|
