The first aid category is facing a number of challenges: the growth of private label, consumers trading down because of the recession, and a paucity of strong brands. Insightful market research can help companies meet these challenges. To that end, this report provides:
- reasons behind the growth of private label - and specific strategies manufacturers can use to counter it, such as the hiring of celebrity physicians to attest to the efficacy of their products - specific ideas for new products based on Our exclusive consumer research, such as demographic-specific first aid kits and designer bandages - strategies for building brand awareness of first aid products - the motivations of different demographics in the purchase of first aid kits and how these findings can be leveraged to drive sales
It is a time of tremendous change for the first aid category. Readers of this report will be better prepared to meet the challenges of the future and thrive in the market.
