The U.S. Hispanic community is the fastest-growing population segment, increasing to 45.5 million in 2007 from 35.3 million in 2000. Hispanic purchasing power is projected to reach more than $1.2 trillion by 2012. As such, it is essential for the restaurant industry to make a concerted effort to ensure that the needs and wants of this population are addressed.
This report provides the reader with insight into:
- What portion of Hispanics’ income goes into meals out and how spending has been impacted by the economy - What currently are the most popular menu items and what patrons would like to see more of - How often visits are made to the various restaurant segments and what chains are visited the most - What motivates patrons to choose a particular restaurant type - How to best avoid “pigeonholing” the Hispanic population - What advertising and promotional efforts are most effective and what tactics must be employed in the actual restaurants - A detailed view of the current demographic landscape, how it is changing and how that will impact the restaurant industry
