In difficult economic times, recovery may depend on the willingness of more affluent consumers to spend. However, roughly two-thirds of affluent respondents to Our survey say they are cutting back because of the economy, demonstrating the breadth of the Great Recession. To survive this climate, luxury and aspirational brands must incorporate the key values to which affluent consumers respond.
In this report, Mintel takes a look at the demographics of the affluent consumer base and trends in their behavior as consumers.
Analysis and insights offered include:
- the brand characteristics to which affluent consumers gravitate - how depictions of affluence are changing - which types of media show stronger reach among affluents - which online strategies are more effective for affluents - how can the affluent base be further segmented - what categories of products are affluents spending more on - which Internet channels are used most by affluent shoppers - how significant is the smartphone channel in reaching higher-earners - how much does corporate ethics impact affluent buying behavior
