An economizing mindset among some consumers has been sufficient to keep sales growth in check over the last three years in the oral care products category. In this environment, competition has only become more intense. A handful of successful new product launches have won market share, but have failed to ignite overall category growth. Some product segments have grown by helping consumers avoid an expensive trip to the dentist’s office, while other less essential segments have declined.
This report provides a thorough analysis of the changing oral care category, including insight into the following:
-The slowdown in overall new product activity, a closer look at recent successful launches and examples of innovative niche products - The steady rise of private label products, stronger in some segments than others - Sales results and market share shifts in each segment of the category - Strategic profiles of leading oral care companies and influential brands - Insights and ideas for growing sales in a highly competitive marketplace - Our exclusive consumer research on the shifting behaviors and attitudes of oral care consumers.
