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Bath and Shower in Belarus

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    Report

  • May 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 1292638
As the COVID-19 pandemic hit Belarus in 2020 consumers became increasingly aware of hygiene standards to avoid the virus. As a result, sales growth of liquid soap was exceptional as consumers washed their hands more frequently. Moreover, the high demand for liquid soap did not lead to shortages in the country. Indeed, grocery retailers increased their shelf space for soap products. On the other hand, some local companies such as Belita-Viteks SPB OOO started production of liquid soap.

The Bath and Shower in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Pandemic leads to increased hygiene awareness and robust demand for bath and shower products in 2020
  • Consumers’ price sensitivity leads to demand for larger package sizes in 2020
  • Intense competition intensifies amongst bath and shower players in 2020

RECOVERY AND OPPORTUNITIES
  • Sales growth of bath and shower products expected to slow during the forecast period
  • Consumers likely to be more interested in unit prices with manufacturers set to offer discounts to boost sales over the forecast period
  • Currency depreciation in 2020 expected to impact unit prices in the short term

CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2015-2020
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2016-2020
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2017-2020
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2020-2025
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources