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Bath and Shower in Guatemala

Euromonitor International, Aug 2011, Pages: 21


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Strong competition was experienced amongst different market players in bath and shower. Although unit prices could experience an increase, discounting promotions remained important for players in this category. Bath and shower reached current value sales of GTQ217 million. Despite bath and shower already being mature, growth was high thanks to a widening consumer base and innovation in less traditional categories such as intimate hygiene. Bar soap continued to account for the majority of sales...

The Bath and Shower in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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