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Bath and Shower in India
Euromonitor International, Aug 2011, Pages: 41
Following the H1N1 scare, Indian consumers have been more aware of the need for good hygiene. This has been leveraged by bath and shower manufacturers, such as Hindustan Unilever and Reckitt Benckiser, to emphasise the germ killing properties of their products. Other companies have also leveraged this trend, such as Godrej, which launched its Godrej Protekt hand sanitiser. All major companies ramped up their advertising to take advantage of the increasing awareness of hygiene which followed the...
The Bath and Shower in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Bath and Shower market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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