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Bath and Shower in Pakistan Product Image

Bath and Shower in Pakistan

  • ID: 1292652
  • July 2014
  • Region: Pakistan
  • 26 pages
  • Euromonitor International

Bar soap remained as the highest contributor to the overall sales performance of bath and shower in 2013. Liquid soap and body wash/shower gel also performed well. Multinationals, especially Unilever Pakistan Ltd placed great emphasis on marketing and promotional campaigns for liquid soap in 2013. For instance, Unilever Pakistan Ltd launched Lifebuoy liquid soap campaigns with leading actress Reema to promote sales. In addition, Procter & Gamble organised campaigns in school, colleges and...

The Bath and Shower in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

BATH AND SHOWER IN PAKISTAN

July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2008-2013
Table 2 Sales of Bath and Shower by Category: % Value Growth 2008-2013
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Bath and Shower: % Value 2009-2013
Table 5 LBN Brand Shares of Bath and Shower: % Value 2010-2013
Table 6 Forecast Sales of Bath and Shower by Category: Value 2013-2018
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Procter & Gamble Pakistan (pvt) Ltd in Beauty and Personal Care (pakistan)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Pakistan (Pvt) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble Pakistan (Pvt) Ltd: Competitive Position 2013
Reckitt Benckiser Ltd in Beauty and Personal Care (pakistan)
Strategic Direction
Key Facts
Summary 3 Reckitt Benckiser Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Reckitt Benckiser Ltd: Competitive Position 2013
Unilever Pakistan Ltd in Beauty and Personal Care (pakistan)
Strategic Direction
Key Facts
Summary 5 Unilever Pakistan Ltd: Key Facts
Company Background
Production
Summary 6 Unilever Pakistan: Production Statistics 2012
Competitive Positioning
Summary 7 Unilever Pakistan Ltd: Competitive Position 2013
Executive Summary
New Product Launches and Marketing Campaigns Help Drive Sales
Mass Products Maintain Lead While Premium Products Show Steady Growth
Multinationals Keep Domestic Brands at Bay
Modern Grocery Retailers Continues To Grow
Better Times Ahead for Beauty and Personal Care
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 8 Research Sources

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