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Bleach in Australia
Euromonitor International, June 2011, Pages: 22
Despite the concern about germs which followed in the wake of the swine flu epidemic in 2009, bleach experienced a decline in 2010. Ironically this was due to the growing concern about germs and the determination of Australian consumers to get rid of them, which is the key role of bleach. This concern, however, led to disinfectants spreading into other categories, thereby making bleach obsolete, and leading to a decline of 4% in current value terms in 2010, after minimal growth of 1% in 2009,...
The Bleach in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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