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Bleach in New Zealand
Euromonitor International, June 2011, Pages: 17
Due to the high maturity of the bleach category, along with the lack of innovative launches or significant trends or growth drivers, the category performed poorly in 2010. The category saw a decline of 1% in terms of retail value. However, this decline was above the review period retail value CAGR of -2%. This improvement is attributable to the fact that bleach is seen as a cost-effective solution to cleaning needs, and during the economic downturn a proportion of consumers preferred to...
The Bleach in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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