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Contact Lenses in Japan
Euromonitor International, July 2010, Pages: 23
Growth in demand in the contact lenses market remains positive. Sales are increasingly directed towards coloured lenses, which are becoming a fashion accessory, especially among younger consumers. Lenses with improved functionality are also proving popular, especially those with high oxygen penetration (which are easier to maintain in terms of hygiene) and thinner but durable brands (which are subject to less discoloration when exposed to sunlight).
The Contact Lenses in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Daily Disposable, Extended Wear, Two-Weekly/Monthly Disposable.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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