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Contact Lenses in Spain
Euromonitor International, July 2010, Pages: 26
Both manufacturers and retailers introduced strategies based on low prices in order to maintain their volume sales in the face of the credit crunch, but these strategies failed to halt the decline in market value that began in 2008. At the same time, these low-price strategies were mainly applied in the case of two-weekly/monthly disposable contact lenses subsector, which is the most mature of the three, in which innovation and added value are currently lower and mark-ups still relatively high.
The Contact Lenses in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Daily Disposable, Extended Wear, Two-Weekly/Monthly Disposable.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Contact Lenses market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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