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Depilatories in Guatemala

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    Report

  • 19 Pages
  • May 2023
  • Region: Guatemala
  • Euromonitor International
  • ID: 1292728
Gillette Venus (Procter & Gamble Interamericas de Guatemala Ltd) is the best-selling female-targeted razor in Guatemala, followed by the Gillette Prestobarba brand, and with Bic (Bic de Guatemala SA) also holding competitive brand shares. Whilst the absolute top brand is Nair in hair removers/bleaches (Operadora de Tiendas, SA), the strength of Procter & Gamble’s brands means the company holds the greatest company share. Indeed, Procter & Gamble holds a robust portfolio, and is active in launchi...

The Depilatories in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

DEPILATORIES IN GUATEMALA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Procter & Gamble continues to lead, thanks to ongoing innovations in Gillette’s Venus and Prestobarba brands
  • Category development impacted by seasonality and concerns over correct usage
  • Women´s pre-shave products remains a small subcategory
PROSPECTS AND OPPORTUNITIES
  • Discounters will play an important role for depilatories over the forecast period
  • Low leadership stability will remain in hair removers/bleaches
  • Depilatories decreasing in beauty specialists and pharmacies
CATEGORY DATA
  • Table 1 Sales of Depilatories by Category: Value 2017-2022
  • Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 4 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 5 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 12 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources