Dishwashing in Denmark

Euromonitor International, August 2012, Pages: 23

With hectic lifestyles, Danes are increasingly searching for convenience, a factor which is positively impacting the penetration of dishwashers. Renewed growth in household incomes and strong price competition between dishwasher producers are further fuelling the trend. Accordingly, automatic dishwashing is the biggest category in dishwashing, accounting for 57% of value sales and being the key source of growth for manufacturers. Automatic dishwashing products with improved convenience and...

Euromonitor International's Dishwashing in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Dishwashing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

DISHWASHING IN DENMARK
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2006-2011
Category Data
Table 2 Sales of Dishwashing by Category: Value 2006-2011
Table 3 Sales of Dishwashing by Category: % Value Growth 2006-2011
Table 4 Dishwashing Company Shares 2007-2011
Table 5 Dishwashing Brand Shares 2008-2011
Table 6 Forecast Sales of Dishwashing by Category: Value 2011-2016
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2011-2016
Danlind A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Danlind A/S: Key Facts
Summary 2 Danlind A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Danlind A/S: Competitive Position 2011
O Kavli A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 4 O Kavli A/S: Key Facts
Summary 5 O Kavli A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 O Kavli A/S: Competitive Position 2011
Executive Summary
Value Growth Maintained in Home Care in 2011
Eco-friendly Products Increase in Popularity
Multinationals Dominate
Discounters Strengthen Their Positions
Home Care Value Sales Expected To Decline Over the Forecast Period
Key Trends and Developments
Innovation Preserves Value Growth Despite Gloomy Economic Prospects
Value-for-money Orientation Shapes Home Care Demand
Fast-paced Lifestyles Fuel Demand for Convenience
Demand for Eco-friendly and Hypo-allergenic Products Increases
Consumer Shift To Concentrated Products Continues
Market Indicators
Table 8 Households 2006-2011
Market Data
Table 9 Sales of Home Care by Category: Value 2006-2011
Table 10 Sales of Home Care by Category: % Value Growth 2006-2011
Table 11 Home Care Company Shares 2007-2011
Table 12 Home Care Brand Shares 2008-2011
Table 13 Penetration of Private Label by Category 2006-2011
Table 14 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 16 Forecast Sales of Home Care by Category: Value 2011-2016
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources

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