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Dishwashing in Kenya
Euromonitor International, Oct 2011, Pages: 13
Penetration of dishwashing products has been low amongst Kenyans, who prefer to use bar soap, and in some cases laundry detergents, for dishwashing. Traditionally defined dishwashing products are largely viewed as luxuries. This explains the relatively low volume growth of 1% in 2010.
The Dishwashing in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Automatic Dishwashing, Dishwashing Additives, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dishwashing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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