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Dog Food In Austria

Euromonitor International, Nov 2011, Pages: 30


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Dog food is expected to increase by 2% in current value terms in 2011; a year in which dry dog food accounts for 43% of overall dog food sales. Wet dog food has been declining over the review period and will account for 39% of overall dog food sales in 2011. The remaining 18% is accounted for by dog mixers and dog treats. Dog treats and mixers will be the strongest category in 2011, with a value increase of 3%. The launch of new products within dog treats was one reason for growth.

The Dog Food in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Cat Food by Price Platform, Cat Treats and Mixers, Dog Food by Price Platform, Dog Treats and Mixers, Dry Cat Food, Dry Dog and Cat Food, Dry Dog Food, Economy Dog and Cat Food, Mid-Priced Dog and Cat Food, Non-Therapeutic Dog and Cat Food, Premium Dog and Cat Food, Therapeutic Dog and Cat Food, Wet Cat Food, Wet Dog and Cat Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Dog Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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