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Fragrances in Belarus

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    Report

  • May 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 1292764
The sharp decline in retail value sales growth of fragrances was due to the COVID-19 pandemic as many consumers preferred to stay at home in addition to working from home where possible in 2020. Furthermore, the economic and political uncertainty contributed to many consumers becoming price sensitive and eschewing purchases of non-essential products such as fragrances as they had to rethink their spending.

The Fragrances in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 results in sales of fragrances contracting in 2020 thanks to non-essential nature and home seclusion
  • Consumers’ price sensitivity leads to increase in promotions during 2020
  • Fragmented competition due to large number of brands in 2020

RECOVERY AND OPPORTUNITIES
  • Sales set to rebound during the forecast period as travel resumes but consumers likely to remain price sensitive
  • Premium fragrances will benefit from lack of travel in 2020
  • E-commerce set to grow over the forecast period thanks to its convenience

CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2015-2020
  • Table 2 Sales of Fragrances by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Fragrances: % Value 2016-2020
  • Table 4 LBN Brand Shares of Fragrances: % Value 2017-2020
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
  • Table 7 Forecast Sales of Fragrances by Category: Value 2020-2025
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

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SOURCES
  • Summary 1 Research Sources