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Fragrances in Lithuania

Euromonitor International, May 2011, Pages: 18


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Fragrances is one of the rare categories in beauty and personal care where no signs of stabilisation are visible. Due to fierce competition amongst companies, both the occurrences of discounts and the percentage of discounts offered have increased. Companies that resisted price discounts in 2009 finally gave in as otherwise they risked becoming irrelevant. The demand for discounts was made possible because of low brand loyalty. The emergence of discount shops that specialise in selling the...

The Fragrances in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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