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Fruits in the USA

Euromonitor International, July 2010, Pages: 12


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As consumers continued to tighten their budgets, they shied away from purchasing exotic types of fruit and preferred staple products, such as apples and bananas. The sector experienced overall growth as reports of the health benefits of fruit consumption continued to become more widespread, thus encouraging Americans to increase their intake of fruit.

The Fruits in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms (2005-2009), allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: oranges, tangerines and mandarins, lemon and limes, bananas, apples, pineapples, grapes, cranberries and blueberries, pears and quinces, grapefruit and pomelo, cherries, peaches and nectarines, plums and sloes, strawberries and other fruits.

Why buy this report?
- Get a detailed picture of the fruit industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor Intern.



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