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Hair Care in Guatemala

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    Report

  • 23 Pages
  • April 2024
  • Region: Guatemala
  • Euromonitor International
  • ID: 1292779
Hair care in Guatemala remained sensitive to price rises in 2023, with shampoos especially feeling the impact. Shampoos are widely used in Guatemala and the market is home to an extensive range of options and large number of brands, offering diverse packaging sizes and products across all price points.

The Hair Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • High prices shape demand in shampoos
  • Waning brand loyalty presents challenges to leading players
  • Natural herbal ingredients expand across hair care
PROSPECTS AND OPPORTUNITIES
  • The search for a more natural look will impact development in colourants
  • Hair care ingredients resemble those seen in skin care
  • Niche products set to rise
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2018-2023
  • Table 2 Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Hair Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Hair Care: % Value 2020-2023
  • Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
  • Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
  • Table 8 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
  • Table 9 Forecast Sales of Hair Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
  • Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources