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Health and Wellness in Australia

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    Report

  • 62 Pages
  • November 2023
  • Region: Australia
  • Euromonitor International
  • ID: 1292785
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN AUSTRALIA
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN AUSTRALIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers value hot drinks that address health concerns, but high prices and uncertainty about health benefits contribute to decline for organic
  • Natural has the leading sales in health and wellness hot drinks in 2022, although concerns about taste prevent growth
  • Vegetarian claim rises in importance in 2022, as more consumers consider such products for reasons including health, animal welfare, and the environment
PROSPECTS AND OPPORTUNITIES
  • Rising consumer knowledge of health and diet set to drive growth for organic hot drinks and products for immune health
  • As consumers try to avoid overprocessed drinks, natural is also expected to be the most promising in health and wellness hot drinks to 2027
  • Lactose free set to rise in significance over the forecast period, but no sugar, fat, and salt are also expected to see increases
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN AUSTRALIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Soft drinks containing vitamins and those offering immune support remain popular due to consumer demand for healthy alternatives
  • No sugar leads health and wellness soft drinks in 2022, as consumers are more aware of the negative health impacts associated with a high sugar diet
  • High fibre records growth within health and wellness soft drinks in 2022 as consumers want to look after their metabolism
PROSPECTS AND OPPORTUNITIES
  • Vegan and vegetarian juice well-positioned for growth
  • No sugar also set to be the most promising in health and wellness soft drinks to 2027, with potential for legislative measures
  • Lactose free energy drinks expected to boost lactose free claim over 2022-2027
CATEGORY DATA
  • Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN AUSTRALIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Plant-based snacks with free from claims benefit from the health and wellness trend
  • Expanding consumer base sees gluten free account for the highest share in health and wellness snacks
  • With increasing health concerns, no allergens records value sales increase in health and wellness snacks
PROSPECTS AND OPPORTUNITIES
  • Demand for plant-based and less processed health and wellness snacks well-positioned for growth, especially with the potential for more restrictive legislation
  • Plant-based trend and product innovation will drive vegan to show significant promise in health and wellness snacks during the forecast period
  • Hypoallergenic expected to benefit from more consumers taking better care of their body
CATEGORY DATA
  • Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN AUSTRALIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers’ interest in digestive health and metabolism drives sales of health and wellness dairy products and alternatives
  • Good source of minerals leads health and wellness dairy products and alternatives in 2022 as consumers turn to fortified/functional products
  • With new product developments and concerns about health, low sugar witnessed growth in 2022
PROSPECTS AND OPPORTUNITIES
  • Demand for fortified and plant-based food projected to grow over the forecast period
  • Good source of minerals also the most promising within health and wellness dairy products and alternatives to 2027 as consumer look to maintain health
  • No sugar expected to record increase with potential government action
MARKET DATA
  • Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN AUSTRALIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • The lasting impact of COVID-19 drives demand for health and wellness cooking ingredients and meals
  • Gluten free accounts for the highest sales within health and wellness cooking ingredients and meals due to changing dietary preferences
  • Keto records rising sales within health and wellness cooking ingredients and meals, as a keto diet becomes increasingly popular
PROSPECTS AND OPPORTUNITIES
  • Products positioned for brain health, as well as low/no fat and sugar projected to grow
  • Vegan set to see growth, as health, animal welfare and the environment are increasingly important to consumers
  • Lactose free expected to increase as consumers look to improve their dietary habits
CATEGORY DATA
  • Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN AUSTRALIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Staple foods with improved nutritional value see a strong performance in 2022
  • High fibre leads health and wellness staple foods in 2022 as consumers try and limit the chances of health problems
  • No sugar shows good growth in health and wellness staple foods in 2022, and government plans mean growth is set to continue
PROSPECTS AND OPPORTUNITIES
  • Consumer desire for healthier and sustainable lifestyles will drive solid demand for plant-based and dietary and free from staple foods
  • Continued new product development expected to drive gluten free to see high absolute growth in health and wellness staple foods to 2027
  • Keto expected to rise in importance as more consumers try different diets for health and weight loss reasons
CATEGORY DATA
  • Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027