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Health and Wellness in Ireland

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    Report

  • 57 Pages
  • January 2026
  • Region: Ireland
  • Euromonitor International
  • ID: 1292792
Health and wellness packaged food and beverage categories in Ireland continued to record resilient growth in 2024, supported by strong consumer engagement with healthier lifestyles and reinforced by a regulatory environment that increasingly shapes product formulation, innovation and marketing.

This Health and Wellness in Ireland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Regulation, functionality and moderation reshape Ireland’s health and wellness landscape
INDUSTRY PERFORMANCE
  • Functionality, reformulation and regulatory compliance drive market performance
  • Plant-based, vegetarian and cleaner-label eating gain further ground
WHAT’S NEXT
  • Targeted health benefits, transparency and sustainable reformulation shape future growth
COUNTRY REPORTSHW HOT DRINKS IN IRELANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vegetarian and compliant hot drinks gain momentum under HFSS rules
INDUSTRY PERFORMANCE
  • HFSS legislation reshapes innovation and reformulation strategies
  • Natural positioning reinforces trust and authenticity in hot drinks
  • Decaffeination supports balance between energy and wellbeing
WHAT’S NEXT
  • Regulation, functionality and sustainability guide future category evolution
  • Natural hot drinks benefit from premiumisation and flavour exploration
  • Decaffeinated options gain traction as moderation becomes mainstream
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW SOFT DRINKS IN IRELANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Functionality and vitamin fortification redefine value in soft drinks
INDUSTRY PERFORMANCE
  • Functional drinks gain momentum as consumers seek targeted health benefits
  • Natural positioning strengthens perceptions of authenticity and wellbeing
  • No-sugar formulations accelerate under health awareness and price pressures
WHAT’S NEXT
  • Functionality, regulation and transparency shape future innovation
  • Natural remains relevant, but functionality takes precedence
  • No-sugar drinks outperform as reformulation and innovation continue
CATEGORY DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
  • Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW SNACKS IN IRELANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vegetarian positioning remains widespread, but performance softens amid price pressure and shifting priorities
INDUSTRY PERFORMANCE
  • Health-driven snacking accelerates, but taste and satiety remain decisive
  • Vegan snacks expand through reformulation and naturally plant-based formats
  • Gluten free gains traction beyond medical need, driven by premium crisps and permissive snacking
WHAT’S NEXT
  • Protein density and cleaner labels shape the future of healthier snacking
  • Vegan snacks broaden into indulgence and confectionery-led categories
  • Gluten free benefits from broader lifestyle adoption rather than medical necessity
CATEGORY DATA
  • Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
  • Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
  • Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW DAIRY PRODUCTS AND ALTERNATIVES IN IRELANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Functional nutrition gains traction while traditional low fat positioning shows signs of strain
INDUSTRY PERFORMANCE
  • Digestive health and immunity drive innovation beyond traditional dairy nutrition
  • Low fat dairy faces growing scepticism amid a shift toward perceived naturalness
  • High protein replaces mineral fortification as a primary functional growth driver
WHAT’S NEXT
  • Gut health and microbiome science shape the future of dairy innovation
  • Low fat dairy expected to remain stable but structurally challenged
  • High protein positioned for sustained growth as a core nutritional pillar
CATEGORY DATA
  • Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
  • Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
  • Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
  • Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
  • Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
  • Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW COOKING INGREDIENTS AND MEALS IN IRELANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health-led convenience and premiumisation reshape everyday cooking
INDUSTRY PERFORMANCE
  • Plant-based eating expands beyond niche diets into mainstream cooking
  • Vegetarian claims benefit from cleaner labels and broader consumer trust
  • Functional and fortified cooking staples gain traction
WHAT’S NEXT
  • Health-focused convenience becomes central to everyday meal solutions
  • Vegetarian cooking ingredients and meals set for sustained growth
  • Functional and better-for-you ingredients drive future innovation
CATEGORY DATA
  • Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
  • Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
  • Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
  • Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW STAPLE FOODS IN IRELANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vegetarian positioning remains widespread, while fibre and gluten-free claims gain greater relevance
INDUSTRY PERFORMANCE
  • Gluten-free staple foods broaden their appeal beyond medical necessity
  • Vegetarian claims persist as reassurance amid renewed scrutiny of ingredients
  • High fibre gains momentum through wholegrains, convenience and digestive health
WHAT’S NEXT
  • Cleaner labels and reduced processing shape future staple food innovation
  • Vegetarian staple foods return to growth but face ongoing structural challenges
  • High fibre positioned at the centre of holistic wellbeing strategies
CATEGORY DATA
  • Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
  • Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
  • Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
  • Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS