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Health and Wellness in Russia

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    Report

  • 101 Pages
  • February 2022
  • Region: Russia
  • Euromonitor International
  • ID: 1292794
Description Jump to:
The rates of growth in retail current value sales of organic packaged food and beverages remained relatively subdued during 2021 in comparison with the review period prior to the onset of the pandemic.

The Health and Wellness in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

HEALTH AND WELLNESS IN RUSSIA
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 1 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 3 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Cola remains the main growth driver in BFY reduced sugar soft drinks
  • Reduced sugar energy drinks continue to proliferate
  • Reduced caffeine instant coffee falls out of favour, as more consumers switch to fresh ground coffee
PROSPECTS AND OPPORTUNITIES
  • With a steady stream of new product launches, PepsiCo narrows the gap to Coca-Cola
  • Consumer interest in reduced sugar beverages will deepen – perhaps with a nudge from the government
  • Reduced sugar RTD tea has potential for growth
CATEGORY DATA
  • Table 17 Sales of BFY Beverages by Category: Value 2016-2021
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
  • Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Dominance of FF soft drinks by FF energy drinks deepens
  • FF bottled water benefits from heightened consumer interest in novelty in the wake of the pandemic
  • Pandemic restrictions boost demand for FF hot drinks
PROSPECTS AND OPPORTUNITIES
  • Functional positioning will become more specific
  • FF energy drinks will remain the main driver of growth, with cheaper domestic brands proliferating
  • Products like vitamin shots will blur the line between FF beverages and consumer healthcare
CATEGORY DATA
  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
  • Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
  • Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
  • Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
  • Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
  • Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
  • Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
  • Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
  • Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
  • Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
  • Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Heightened consumer interest in health and wellness continues to drive growth in demand for NH bottled water
  • With a widening product offer, fruit/herbal tea continues to gain ground on green tea in NH hot drinks
  • Growing wariness of sugar pushes consumers towards NH 100% juice
PROSPECTS AND OPPORTUNITIES
  • New regulations will raise costs for manufacturers of NH bottled water
  • Products positioned as supporting immune system wellbeing will perform particularly well
  • NH fruit/herbal tea will appeal to those seeking to reduce their caffeine consumption
CATEGORY DATA
  • Table 36 Sales of NH Beverages by Category: Value 2016-2021
  • Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021
  • Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021
  • Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021
  • Table 40 Distribution of NH Beverages by Format: % Value 2016-2021
  • Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026
  • Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Organic fruit/vegetable juice loses out as local consumers turn away from sugar
  • Demand for organic hot drinks remains negligible, but the product offer is widening
  • Regulation could give organic products greater credibility
PROSPECTS AND OPPORTUNITIES
  • Price sensitivity will remain the main barrier to growth
  • Spread of organic cultivation will help to make organic beverages more affordable
  • Government eager to encourage organic cultivation and consumption
CATEGORY DATA
  • Table 43 Sales of Organic Beverages by Category: Value 2016-2021
  • Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021
  • Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021
  • Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021
  • Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021
  • Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026
  • Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • With local consumers increasingly health conscious, demand rebounds from the economic shock of the pandemic
  • Product offer in BFY reduced fat cheese widens
  • Leaders Mars and Mondelez hit by reduction in impulse purchasing and on-the-go consumption
PROSPECTS AND OPPORTUNITIES
  • Deepening health consciousness will drive vigorous growth
  • More frequent snacking will continue to boost demand
  • With more Russians counting calories, reduced fat cheese will grow in popularity
CATEGORY DATA
  • Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
  • Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
  • Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
  • Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021
  • Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
  • Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Shift towards plant-based diets boosts demand for free from dairy
  • Local manufacturers are launching more gluten-free offerings
  • Local players ranging from start-ups to meat processors launch free from meat products
PROSPECTS AND OPPORTUNITIES
  • Regulation will bolster consumer confidence in free from meat and dairy
  • Accelerated unit price growth will weigh on demand growth for free from gluten pasta
  • New product development in chilled meat and seafood substitutes will help to drive growth in free from meat products
CATEGORY DATA
  • Table 57 Sales of Free From by Category: Value 2016-2021
  • Table 58 Sales of Free From by Category: % Value Growth 2016-2021
  • Table 59 NBO Company Shares of Free From: % Value 2017-2021
  • Table 60 LBN Brand Shares of Free From: % Value 2018-2021
  • Table 61 Distribution of Free From by Format: % Value 2016-2021
  • Table 62 Forecast Sales of Free From by Category: Value 2021-2026
  • Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Immunity boosting claims help to support demand for FF yoghurt
  • Amid a low birth rate and an increase in breast feeding, demand for FF baby food continues to decline
  • Products offering novelty and convenience find favour with consumers in FF breakfast cereals
PROSPECTS AND OPPORTUNITIES
  • Deepening consumer interest in health and wellness and economic recovery will support robust growth in demand for FF yoghurt
  • Increased mobility will drive rebound in demand for FF gum
  • Protein/energy bars will remain the main driver of growth in FF sweet biscuits, snack bars and fruit snacks
CATEGORY DATA
  • Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
  • Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
  • Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
  • Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
  • Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
  • Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
  • Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
  • Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
  • Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
  • Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
  • Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
  • Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
  • Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • With an ageing consumer base, NH sour milk manufacturers struggle to find growth
  • Manufacturers seek to encourage the use of nuts and seeds in cooking
  • Revival in sports and physical activity as pandemic threat eases underpins accelerating demand growth for NH fruit and nut bars
PROSPECTS AND OPPORTUNITIES
  • Manufacturers of sour milk products will launch new flavours and packaging formats in an effort to woo younger consumers
  • More frequent snacking will support strong growth in demand for NH fruit and nut bars
  • Government support could help to improve the quality of NH honey
CATEGORY DATA
  • Table 78 Sales of NH Packaged Food by Category: Value 2016-2021
  • Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
  • Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021
  • Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
  • Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021
  • Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
  • Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Regulation helps to raise awareness of organic packaged food among local consumers
  • Relatively high pricing continues to constrain demand
  • Competitive landscape remains very fragmented
PROSPECTS AND OPPORTUNITIES
  • The product offer in organic packaged food will continue to widen
  • Declining birth rate will weigh on demand for organic baby food
  • Retailers will allocate more shelf space to organic offerings
CATEGORY DATA
  • Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021
  • Table 86 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
  • Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
  • Table 88 Distribution of Organic Packaged Food by Format: % Value 2016-2021
  • Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
  • Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026

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