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Incontinence in Austria Product Image

Incontinence in Austria

  • Published: July 2013
  • Region: Austria
  • 24 pages
  • Euromonitor International

The sales of incontinence products were partly influenced by the growing aging population in Austria but more importantly by manufacturers’ marketing efforts to encourage people to use incontinence products instead of sanitary protection. So far, the majority of women affected by bladder weakness actually buy sanitary protection products as they feel ashamed to buy incontinence products.

The Incontinence in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify READ MORE >

INCONTINENCE IN AUSTRIA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2007-2012
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2007-2012
Table 3 Incontinence Retail Company Shares 2008-2012
Table 4 Incontinence Retail Brand Shares 2009-2012
Paul Hartmann GmbH in Tissue and Hygiene (austria)
Strategic Direction
Key Facts
Summary 1 Paul Hartmann GmbH: Key Facts
Summary 2 Paul Hartmann GmbH: Operational Indicators
Company Background
Production
Summary 3 Paul Hartmann GmbH: Production Statistics 2012
Competitive Positioning
Summary 4 Paul Hartmann GmbH: Competitive Position 2012
Executive Summary
Good Overall Performance of Tissue and Hygiene in 2012
Demographic Changes Shape Demand
Private Label Poses Stronger Threat To Branded Products
Online Shopping Still in Infancy But Gradually Becomes More Visible
Stagnation Set To Kick in Over the Forecast Period
Key Trends and Developments
Aging Population and Falling Birth Rates Influence Product Demand
As Convenient As It Gets
Private Label Reinvented
International Players Lead Sales of Tissue and Hygiene in Austria
Convenience Impacts Shopping Patterns
Market Indicators
Table 5 Birth Rates 2007-2012
Table 6 Infant Population 2007-2012
Table 7 Female Population by Age 2007-2012
Table 8 Total Population by Age 2007-2012
Table 9 Households 2007-2012
Table 10 Forecast Infant Population 2012-2017
Table 11 Forecast Female Population by Age 2012-2017
Table 12 Forecast Total Population by Age 2012-2017
Table 13 Forecast Households 2012-2017
Market Data
Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 16 Tissue and Hygiene Retail Company Shares 2008-2012
Table 17 Tissue and Hygiene Retail Brand Shares 2009-2012
Table 18 Penetration of Private Label by Category 2007-2012
Table 19 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 20 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown

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