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Incontinence in Austria

Euromonitor International, August 2012, Pages: 21

Growth in incontinence was both manufacturer and consumer-led as new product innovation and consumer demand for incontinence products increased. Innovation was related to a consumer preference for using sanitary protection instead of incontinence products and the increasing demand was mainly due to demographic changes. Incontinence products consequently enjoyed a robust performance in both volume and value terms in 2011.

Euromonitor International's Incontinence in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

INCONTINENCE IN AUSTRIA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2006-2011
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2006-2011
Table 3 Incontinence Retail Company Shares 2007-2011
Table 4 Incontinence Retail Brand Shares 2008-2011
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2011-2016
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2011-2016
Paul Hartmann GmbH in Tissue and Hygiene (austria)
Strategic Direction
Key Facts
Summary 1 Paul Hartmann GmbH: Key Facts
Company Background
Production
Summary 2 Paul Hartmann GmbH: Production Statistics 2011
Competitive Positioning
Summary 3 Paul Hartmann GmbH: Competitive Position 2011
Executive Summary
Good Growth in Tissue and Hygiene in 2011
Functional Over Green
Brands Leading But Private Label Gaining
Supermarkets and Health and Beauty Retailers Remain Most Popular Channels
Stagnation on the Horizon
Key Trends and Developments
Better Economic Situation Aids Consumer Confidence and Spending in 2011
Upward Price Movement Visible in 2011
Ageing Society Drives Shifts in Demand Within Hygiene Products
Internet Retailing Gains in Importance
Green Products in A Lohas Country
Market Indicators
Table 7 Birth Rates 2006-2011
Table 8 Infant Population 2006-2011
Table 9 Female Population by Age 2006-2011
Table 10 Total Population by Age 2006-2011
Table 11 Households 2006-2011
Table 12 Forecast Infant Population 2011-2016
Table 13 Forecast Female Population by Age 2011-2016
Table 14 Forecast Total Population by Age 2011-2016
Table 15 Forecast Households 2011-2016
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 18 Tissue and Hygiene Retail Company Shares 2007-2011
Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 20 Penetration of Private Label by Category 2006-2011
Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources

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